REAL ESTATE WEBSITE rules by state.

An Alabama salesperson or associate broker may not advertise as a real estate agent unless the name or trade name of the qualifying broker or company appears prominently, which the statute defines as a font size equal to or larger than any other name, text or logo in the advertisement (other than terms like "for sale" or "for lease"), placed and sized to gain consumers' attention. Team advertising must also follow Ala. Code § 34-27-39 and Rule 790-X-3-.16.

• Under Ala. Code § 34-27-36(b)(15), as amended by Act 2025-380 effective October 1, 2025, a salesperson or associate broker may not advertise as a real estate agent without the name or trade name of the qualifying broker or company under whom he or she is licensed appearing prominently, and a qualifying broker or company may not allow such advertising.
• Under § 34-27-36(b)(15), "prominently" means using a font size that is equal to or larger than any other name, text, or logo in the advertisement, other than terms like "for sale" or "for lease," and situated and sized for the purpose of gaining the attention of consumers viewing the advertisement.
• Under § 34-27-39(e), a licensee who advertises as part of a team must include the name of at least one team member and the name of the company with which the licensee is licensed, must include the term "team" or "group" in the team name, and must have written authorization from the qualifying broker to include the team name in the advertisement.
• Under Ala. Admin. Code r. 790-X-3-.16 (Advertising Teams), effective February 14, 2026, a team name must include the word "team" or "group" and may not use terms suggesting the team is a real estate company, including the words and abbreviations for "corporation," "limited liability company," "partnership," "business," "enterprise," and "company."

Ala. Code § 34-27-36(b)(15) and § 34-27-39, as amended and added by Act 2025-380 (HB382), effective October 1, 2025; Ala. Admin. Code r. 790-X-3-.16 (Advertising Teams), certified repealed and replaced in Alabama Administrative Monthly Vol. XLIV, Issue No. 3 (December 31, 2025), effective February 14, 2026 Source

City guides: Birmingham, Huntsville, Mobile

Alaska makes it grounds to revoke or suspend a real estate license to advertise real estate without the broker’s business name registered with the department, or to advertise a property for sale, lease, or rent without the owner’s written authority.

• Any advertisement to buy, sell, rent, lease, or exchange real estate must include the broker’s business name registered with the department, and this applies to all real estate advertised to the public, including property the licensee owns (12 AAC 64.130(8)).
• A licensee may advertise a property for sale, lease, or rent only after obtaining the written authority of the owner or the owner’s authorized agent (12 AAC 64.130(6)).

12 AAC 64.130(6), (8) Source

City guides: Anchorage

All Arizona real estate advertising must identify, in a clear and prominent manner, the employing broker's legal name or a d.b.a. name shown on the employing broker's license. Since December 13, 2025, online advertising must satisfy every requirement of the advertising rule on the advertisement itself without the need to scroll.

• Under A.A.C. R4-28-502(E), all advertising must identify in a clear and prominent manner the employing broker's legal name or the d.b.a. name or names on the employing broker's license certificate.
• Under A.A.C. R4-28-502(J), as amended effective December 13, 2025, using an electronic medium such as the Internet, artificial intelligence or website technology to target Arizona residents with property or brokerage services is advertising; electronic advertising must comply with subsection (E), and online advertising must satisfy all requirements of the rule on the advertisement without the need to scroll.
• Under A.A.C. R4-28-502(B), a licensee advertising their own property or another licensee's property for sale, lease or exchange in Arizona must disclose licensed status by placing the words "owner/agent" in the advertisement.
• Under A.A.C. R4-28-502(F), a licensee who advertises property that is the subject of another person's employment agreement must disclose in the advertisement that the featured properties are not representative of the licensee's transaction history and include other licensees' transactions.

A.A.C. R4-28-502 Source

City guides: Phoenix, Tucson, Prescott

Every Arkansas advertisement of property for sale or rent, and every real estate or property management sign, must include the name of the firm with which the licensee is licensed, and a principal broker and the broker's licensees may advertise only under the name in which the principal broker's license was issued. The Commission's July 2025 Advertising Best Practices Guide, which is guidance rather than rule text, says the firm name and contact information should appear on the home or landing page of a website and on every viewable page of a licensee or team website.

• Under 17 CAR § 220-1004(a), a licensee may not advertise any property for sale or rent, including the licensee's own property, or display a real estate or property management sign without including the name of the firm with which the licensee is licensed.
• Under 17 CAR § 220-1004(b), a principal broker and the licensees under that broker may not advertise or otherwise conduct real estate or property management brokerage business under any name other than the name in which the principal broker's license was issued.
• Under 17 CAR § 220-1004(c), a principal broker must be especially careful to present a true picture in public advertising and should not permit licensees to use individual names or telephone numbers unless the licensee's connection with the broker is obvious in the advertisement.
• Under 17 CAR § 220-805(b), a licensee may not offer or advertise property without authority, and any price quoted in an offering or advertisement must be the offering price agreed upon with the owners.

17 CAR § 220-1004 (formerly Commission Rule 10.5); 17 CAR § 220-805(b); 17 CAR § 220-701; Ark. Code Ann. § 17-42-311(a)(10) Source

City guides: Little Rock, Fayetteville

A California real estate licensee must disclose their name, eight-digit license identification number and the responsible broker's identity on all solicitation materials intended to be the first point of contact with consumers, and DRE regulations list websites owned, controlled or maintained by the licensee as such materials. Advertising that uses a team name must also show the responsible broker's identity as prominently and conspicuously as the team name.

• Under Bus. & Prof. Code §10140.6(b)(1), a licensee must disclose their name, license identification number and the responsible broker's identity, as defined in §10015.4, on all solicitation materials intended to be the first point of contact with consumers; mortgage loan originators must also show their NMLS unique identifier.
• Under 10 CCR §2773(a)(3), first-point-of-contact solicitation materials include websites owned, controlled and/or maintained by the soliciting real estate licensee.
• Under 10 CCR §2773(a)(5), first-point-of-contact materials also include advertisements in electronic media, including internet, email, radio, cinema and television advertisements and the opening section of streaming video and audio.
• Under 10 CCR §2773(a), if more than one licensee is named, each licensee's license number must be disclosed; the responsible broker's own license number is optional when the broker's name, logo or trademark appears alongside the names and license numbers of salespersons or broker associates.

Cal. Bus. & Prof. Code §§10140.6, 10159.6, 10159.7, 10015.4; 10 CCR §§2773, 2770.1 Source

City guides: Los Angeles, Riverside, San Francisco

All Colorado real estate advertising must be done clearly and conspicuously in the name of the broker's brokerage firm, and the rules define advertising to include websites and social media. When a broker owns or controls electronic media, each viewable page must include the brokerage firm's name.

• Under 4 CCR 725-1, Rule 6.10.A.4, all advertising must be done clearly and conspicuously in the name of the broker's brokerage firm; a broker advertising their own property that is not listed with their firm is exempt.
• Under Rule 1.2, advertising includes business cards, brochures, websites, signage, property flyers, mailings, social media, letterhead, email signatures and contract documents, while a URL or email address alone is not advertising unless it is used directly to promote brokerage services.
• Under Rule 6.10.D.1, when a broker owns or controls electronic media, each viewable page must include the broker's brokerage firm name, and expired listings must be removed within three days after a listing contract expires; Rule 1.62 defines a viewable page to include pages that scroll and frame pages.
• Under Rule 6.10.D.4, when space in an electronic medium is too limited to show the brokerage firm name, the name must be disclosed clearly and conspicuously within the first click.

4 CCR 725-1, Rules 1.2, 1.22, 1.62 and 6.10 Source

City guides: Denver, Colorado Springs, Greeley

Connecticut requires a broker to disclose its name in advertising, and since the December 27, 2024 amendment, every page of a licensee's website must prominently display the licensee's licensed name, a phone number or email address, and the date property information was last revised unless it updates automatically from the MLS. Salesperson and associate broker websites must also show the supervising licensee's name and contact information on each page in at least the same font size as the salesperson's.

• Under Regs. Conn. State Agencies §20-328-5a(c), a broker may not advertise without disclosing the broker's name or let associated persons use individual names, phone numbers or mailing addresses to the exclusion of the broker's name.
• Under §20-328-5a(g), a salesperson or associate broker advertising on a website must prominently display on each page their licensed name, a phone number or email address, and the last date property information on the site was revised unless it is updated automatically from the MLS; each page must also show the supervising licensee's licensed name in at least the same font size as the salesperson's name, and the supervising licensee's phone number or email address in at least the same font size as the salesperson's contact information.
• Under §20-328-5a(j), a supervising licensee advertising on a website must prominently display on each page its licensed name, a phone number or email address, and the last revision date of property information unless it updates automatically from the MLS; when advertising jointly with another licensee, the site must show the name, phone number and email address of both.
• Under §20-328-5a(f) and (i), advertising on social media, an app, text message or email must include the licensee's licensed name, prominently displayed, and a link to a website that meets the website requirements.

Regs. Conn. State Agencies §20-328-5a; Conn. Gen. Stat. §§20-311(1), 20-312(e)-(g) Source

City guides: Hartford, Bridgeport, New Haven

DC advertising must be supervised by the principal or supervising broker and run in the firm's name, with the firm's licensed name displayed clearly and legibly on all advertising. A web page that a firm or licensee owns or controls must carry an on-line disclosure or a link to one, and the regulations define that disclosure to include the firm's licensed name, the city and state of its main office, and the jurisdiction where it is licensed.

• Under 17 DCMR §2615.3, all advertising must be under the direct supervision of the principal broker or supervising broker and in the name of the firm, and the firm's licensed name must be displayed clearly and legibly on all advertising.
• Under 17 DCMR §2615.4, online advertising, including email, web pages, message board postings, instant messages and chat, is subject to the same requirements as other advertising.
• Under the online disclosure provision of 17 DCMR §2615, if a firm or licensee owns a web page or controls its content, the viewable page must include an on-line disclosure or a link to one.
• Under 17 DCMR §2699, an on-line disclosure is a notice containing the firm's licensed name, the city and state of the firm's main office and the jurisdiction where the firm is licensed, or, for a licensee's advertising, the licensee's name, the affiliated firm's name, the city and state of the licensee's office and the jurisdiction where the licensee is licensed.

17 DCMR §2615; 17 DCMR §2699 Source

City guides: Washington, DC

All Florida real estate advertisements must include the licensed name of the brokerage firm and must be presented so that reasonable people know they are dealing with a real estate licensee. On an internet site, the brokerage firm name must be placed adjacent to, or immediately above or below, the point of contact information.

• Under F.A.C. 61J2-10.025(1), all real estate advertisements must include the licensed name of the brokerage firm, and no advertisement may be fraudulent, false, deceptive or misleading.
• Under F.A.C. 61J2-10.025(2), when a licensee's personal name appears in an advertisement, at least the licensee's last name must be used as it is registered with the Commission.
• Under F.A.C. 61J2-10.025(3)(a), when advertising on a site on the Internet, the brokerage firm name must be placed adjacent to or immediately above or below the point of contact information, which includes mailing and street addresses, email addresses, and telephone or fax numbers for the firm or licensee.
• Under F.A.C. 61J2-10.026(4), team or group names may include the word "team" or "group" but may not include words such as Agency, Associates, Brokerage, Brokers, Company, Corporation, Corp., Inc., LLC, LP, LLP, Partnership, Properties, Property, Real Estate or Realty, or similar words suggesting a separate brokerage or company.

Fla. Stat. §475.25(1)(c); F.A.C. 61J2-10.025; F.A.C. 61J2-10.026 Source

City guides: Miami, Tampa, Orlando

Georgia requires all advertising by associate brokers, salespersons, and community association managers to be supervised by their broker and placed in the firm's name. Any Internet advertising of real estate must disclose the firm's name and telephone number on every viewable web page, and ads for specific property must show the firm's registered name and a firm telephone number at least as prominently as any affiliated licensee's or group's name and number.

• Internet advertising of real estate for sale, rent, lease, or exchange must disclose the name and telephone number of the licensee's firm on every viewable web page of a website (Rule 520-1-.09(5)).
• An electronic message with limited information or characters must provide a direct link to a display that complies with the rule (Rule 520-1-.09(5)(a)).
• When a website the licensee or firm does not own or control has terms of use that prevent compliance, the advertising must provide a direct link to a compliant display on every viewable web page (Rule 520-1-.09(5)(b)).
• Outdated information on a website maintained by a licensee must be updated or removed within thirty days of becoming outdated (Rule 520-1-.09(5)(c)).

Ga. Comp. R. & Regs. r. 520-1-.09 (Advertising), last amended effective May 1, 2014 Source

City guides: Atlanta, Augusta, Savannah

All Hawaii real estate advertising and promotional materials must include the brokerage firm's legal name or a trade name the firm has registered with the business registration division and with the commission. Advertising that refers to an individual licensee must also give the licensee's legal or licensed name, identify the licensee's brokerage, and state whether the licensee is a broker (B) or salesperson (S), or, for a current Hawaii Association of Realtors member, a Realtor (R) or Realtor-Associate (RA). The commission's guidance treats websites and social media accounts as advertising.

• Under HAR §16-99-11(a), all real estate advertising and promotional materials must include the legal name of the brokerage firm or a trade name previously registered by the firm with the business registration division and with the commission; for advertising and promotional purposes only, a firm may drop entity words such as "Incorporated," "Corporation," "Limited" or "Limited Liability Company" from the licensed name and may use "dba" with the licensed name and a trade name.
• Under HAR §16-99-11(b), no licensee may advertise "For Sale by Owner," "For Rent by Owner," "For Lease by Owner" or "For Exchange by Owner."
• Under HAR §16-99-11(c), current individual real estate licensees, whether active or inactive, must disclose their status as real estate licensees in all advertising and promotional material.
• Under HAR §16-99-11(d), leasehold property advertised for sale in any medium must be identified by the word "leasehold."

HAR §16-99-11 (last amended May 21, 2001; compiled December 19, 2016); HAR §16-99-3(i) and (l); HAR §16-99-5.2(3); HRS §467-14(3) Source

City guides: Honolulu

Idaho's real estate advertising requirements are set by statute. All advertising of listed property and all advertising by licensed branch offices must clearly and conspicuously contain the broker's licensed business name, only licensees actively licensed in Idaho may be named in an Idaho broker's advertising of Idaho property, and advertising may not be misleading. The Commission's Guideline 13 (revised March 2022) applies these requirements to websites, social media, email and texts.

• Under Idaho Code § 54-2053(2), all advertising of listed property must clearly and conspicuously contain the broker's licensed business name, and a new business name may not be used or shown in advertising until the Commission has approved a proper notice of change in the business name.
• Under Idaho Code § 54-2053(3), all advertising by licensed branch offices must clearly and conspicuously contain the broker's licensed business name.
• Under Idaho Code § 54-2053(1), only licensees who are actively licensed in Idaho may be named by an Idaho broker in any type of advertising of Idaho real property.
• Under Idaho Code § 54-2053(4), advertising may not provide misleading information to the public or to prospective customers or clients, and information is misleading if, taken as a whole, there is a distinct probability that it will deceive the persons it is intended to influence.

Idaho Code § 54-2053 (added 2000, ch. 285, sec. 3; amended 2017, ch. 125, sec. 1); Idaho Code § 54-2040(4); Idaho Code § 54-2060(6); Idaho Real Estate Commission Guideline 13, Real Estate Advertising (revised March 2022) Source

City guides: Boise

Illinois requires the sponsoring broker's business name and the licensee's name in all advertising, with the sponsoring broker's name at least equal in size to any team or individual name, and a sponsored licensee may not advertise under his or her own name. Website, digital platform, and social media advertising must also show the city and state of the sponsoring broker's registered office or a direct link to its virtual office.

• The sponsoring broker's business name and the name of the licensee must appear in all advertisements, including business cards (225 ILCS 454/10-30(f)).
• When advertising includes the sponsoring broker's name and a team name or individual broker's name, the sponsoring broker's business name must be at least equal in size or larger than the team or individual name (225 ILCS 454/10-30(f)).
• A logo is not part of the sponsoring broker's name unless it contains the name, and the size test is met if the broker's name uses letters as large or larger, occupies an area as large or larger, or appears in a logo as large or larger than the team or individual name (68 Ill. Adm. Code 1450.715(b)).
• Advertising by a sponsored licensee must be in the sponsoring broker's business name, which for a franchise must include the franchise affiliation as well as the name of the individual firm (225 ILCS 454/10-30(d)).

225 ILCS 454/10-30 (source P.A. 103-236, eff. Jan. 1, 2024); 68 Ill. Adm. Code 1450.715 (amended 49 Ill. Reg. 9512, eff. July 7, 2025), 1450.720 (amended 45 Ill. Reg. 2851, eff. Feb. 23, 2021), and 1450.725(c) Source

City guides: Chicago, Peoria, Rockford

Indiana requires any display, classified advertising, signs, Internet advertising, or business cards that carry a broker's name to contain the clearly visible name of the broker company with which the broker is associated. All advertising must be under the direct supervision and in the name of the broker company.

• Internet advertising that carries the name of a broker associated with a broker company must carry the broker company's name, either as it appears on the company's license or by its publicly known name (876 IAC 8-1-8(c)).
• In electronic displays of limited information, such as thumbnails, text messages, and tweets, the broker company's name may be omitted if the display links to a display that includes the broker company's name (876 IAC 8-1-8(c)).
• Advertising by a broker company must reveal the company's name as it appears on its license or by its publicly known name (876 IAC 8-1-8(b)).
• Advertising in which only a post office box number, telephone number, or street address appears may not be used (876 IAC 8-1-8(e)).

876 IAC 8-1-8 (Advertising requirements; name of broker company; prohibitions), eff. July 1, 2014, readopted 2020 and March 21, 2024; authority IC 25-34.1-2-5 and IC 25-34.1-2-5.1 Source

City guides: Indianapolis, Fort Wayne, South Bend

Every Iowa licensee who advertises real estate must use the licensed business name or the name under which the broker is licensed and must clearly indicate that the advertiser is a real estate licensee rather than a private party. Advertising expressly includes websites, email and social media, and each page of a firm or licensee website or social media account that carries the firm's or licensee's advertising must show the registered firm or trade name, the office city and state, and the states where the firm or licensee is licensed. The rule was renumbered from 193E IAC chapter 10 to 481 IAC chapter 2010 by an editorial change in the June 10, 2026 IAC Supplement.

• Under 481 IAC 2010.1, an advertisement may not show only a post office box, telephone number or street address, and an individual licensee or real estate team must conspicuously display the brokerage name immediately before or after the licensee's or team's name in any advertising or information made available to the public.
• Under 481 IAC 2010.1(1), advertising includes all forms of identification, promotion and solicitation for licensed real estate activity, and the listed forms include email, signs, websites, social media and business cards.
• Under 481 IAC 2010.1(4), a licensed firm advertising on a website or social media account it owns or controls must include, on each page where its advertisement or information appears, the firm or trade name as registered with the commission in a readable font with no abbreviations, placed immediately before or after the individual licensee's or team's name; the city and state of the firm's main office; and the states in which the firm holds a brokerage license.
• Under 481 IAC 2010.1(5), a licensee advertising on a website or social media account the licensee owns or controls must include, on each page where the licensee's advertisement or information appears, the licensee's legal name; the registered firm or trade name with no abbreviations, conspicuously displayed immediately before or after the licensee's or team's name; the city and state of the licensee's office; and the states in which the licensee holds a broker or salesperson license.

481 IAC 2010.1 and 2010.2 (formerly 193E IAC 10.1 and 10.2); Iowa Code chapter 543B Source

City guides: Des Moines, Davenport, Cedar Rapids

All advertising by a Kansas licensee must be conducted under the direct supervision of the supervising broker or branch broker and must prominently and conspicuously display or announce the supervising broker's trade name or business name in a readable and identifiable manner. Since July 1, 2020, K.A.R. 86-3-7 defines advertising to include websites and social media and requires an agent or team name to be no more than twice the font size of the broker's name and, online, adjacent to it.

• Under K.S.A. 58-3086(b), except for certain licensee-owned property, all advertising conducted by a licensee must be conducted under the direct supervision of the supervising broker or branch broker and must include the supervising broker's trade name or business name, prominently and conspicuously displayed or announced in a readable and identifiable manner.
• Under K.S.A. 58-3086(a), no licensee may use a promotion or advertisement in any type of media that is misleading or inaccurate as to any material fact, uses another organization's trade name, trademark, collective membership mark, service mark or logo without authorization, includes an office not designated with the Commission as a primary or branch office, or promotes the licensee's business with terms or a name that could be construed as the trade name or business name of a supervising broker.
• Under K.S.A. 58-3086(d), if the supervising or branch broker authorizes it, a salesperson or associate broker may include in an advertisement their contact information, a name or team name, a slogan, and a domain name or website, provided none of them can be construed as the supervising broker's trade name or business name and the slogan and domain name do not include terms that are confusing to the public.
• Under K.S.A. 58-3086(c) and (e), advertising of property that is not listed with a broker and is personally owned by a licensee, or in which a licensee has an interest, need not include the supervising broker's name, but it must clearly inform the public that a real estate licensee owns or has an interest in the property.

K.S.A. 58-3086 (L. 2008, ch. 155, § 6; L. 2009, ch. 7, § 10); K.A.R. 86-3-7 (Advertising), effective July 1, 2020; K.A.R. 86-3-31(a)(8) (Broker supervision), effective November 14, 2016 Source

City guides: Wichita

Kentucky requires every advertisement to include, in written text, either the full name of the real estate brokerage company registered with the commission or the full name of the principal broker with a clear designation of principal broker status. For internet, social media, and other online advertising, each viewable page or post counts as a separate advertisement and must show that content in its header or without scrolling.

• For internet, social media, and other digital advertising, every individual viewable page or post is a separate advertisement (201 KAR 11:105, Section 3(3)(a)1).
• Each page or post must show the required brokerage company name or principal broker name in the page or post header, or visibly on the page or post without the observer scrolling or otherwise navigating (201 KAR 11:105, Section 3(3)(a)2).
• If a page or post cannot reasonably comply, it must include a clickable direct link, clear, visible, and identifiable as a link, to a page, post, or user account profile that displays the required content as described above (201 KAR 11:105, Section 3(3)(b)).
• The required content must be displayed in written text that is clear and visible to a typical observer, and a logo without that written text does not substitute for it (201 KAR 11:105, Sections 3(1) and 3(6)).

KRS 324.117 (eff. June 25, 2009); 201 KAR 11:105 (Advertising), eff. Dec. 16, 2019 Source

City guides: Louisville, Lexington

Louisiana requires all advertising to include the licensee's business name as on record with the commission, and salespersons and associate brokers must include the sponsoring broker's name and telephone number in all advertising. Each web page that carries a broker's or agent's advertisement must show the broker's registered name or trade name, the city and state of the broker's main or branch office, and the jurisdictions where the broker is licensed.

• A broker advertising on an Internet site must include, on each page where the advertisement appears, the broker's name or trade name as registered with the commission, the city and state of the broker's main or branch office, and the regulatory jurisdictions in which the broker holds a real estate brokerage license (LAC 46:LXVII.2515(A)).
• An associate broker or salesperson advertising on an Internet site must include, on each page where the advertisement or information appears, his or her own name, the name or trade name of the broker or agency on his or her license, the city and state of the broker's main or branch office, and the jurisdictions where the broker is licensed (LAC 46:LXVII.2515(C)).
• Email and other Internet electronic communications used for advertising must include the same items on the first or last page of the communication (LAC 46:LXVII.2515(B) and (D)).
• In all advertising, a salesperson or associate broker must include the name and telephone number of the sponsoring broker, and they must be conspicuous, discernible, and easily identifiable by the public (LAC 46:LXVII.2501(F)).

La. Admin. Code tit. 46, pt. LXVII, §§2501, 2503, 2509, 2511, 2515 (Chapter 25, Advertising; Disclosures; Representations) and §§1905, 1909 (Chapter 19, Real Estate Teams and Groups); §2515 last amended LR 38:1022 (April 2012), §2501 last amended LR 40:2244 (November 2014) Source

City guides: New Orleans, Baton Rouge, Lafayette

Maine requires every real estate brokerage advertisement, including websites, email, and social media, to carry the agency’s licensed trade name, or its legal name if it has no trade name, displayed prominently. On the internet, the agency’s name must appear prominently or be readily accessible.

• Advertising covers every form of promotion or solicitation for real estate brokerage, including the internet, the world wide web, email, and social media (Chapter 410, Section 1(1)(A)).
• The advertisement must contain the trade name of the agency that placed it, as licensed by the Commission, or its legal name, prominently displayed; online, the agency’s name must prominently appear or be readily accessible (Section 1(2)).
• An affiliated licensee, group, or team may appear by name, phone number, slogan, logo, or photo only as authorized by the designated broker, as part of the agency’s services (Section 1(2)).
• Real estate may be advertised for sale only with the written permission of the owner or the owner’s authorized representative (Section 1(3)).

02-039 C.M.R. ch. 410, § 1 Source

City guides: Portland

Maryland bars a licensee from advertising unless the licensee's name or Commission-approved designated name and the full name of the affiliated brokerage, not just its logo, are meaningfully and conspicuously included. Commission rules add that an associate broker's or salesperson's individual phone number or email may appear only with the broker's or branch office manager's phone number, and that online ads must place these disclosures in the first 25 percent of the main page.

• The statutory definition of advertisement includes "World Wide Web and Internet voice-overs" along with correspondence, business cards, signs, and other media (Md. Code, Bus. Occ. & Prof. §17-527.2(a)(3)).
• The licensee's name or designated name, as it appears on the license certificate and pocket card issued by the Commission, must be meaningfully and conspicuously included in the advertisement (Bus. Occ. & Prof. §17-527.2(b)(1)).
• The name of the business with which the licensee is affiliated must be meaningfully and conspicuously included and must be the full name of the business, not a logo used by the business (Bus. Occ. & Prof. §17-527.2(b)(2)).
• A broker may not advertise without disclosing the broker's name or the company name as it appears on the license, and may not let associate brokers or salespersons use individual names unless the connection with the broker is obvious in the advertisement (COMAR 09.11.02.01G(2)).

Md. Code, Bus. Occ. & Prof. §§17-527.2, 17-527.3, 17-547; COMAR 09.11.02.01G and 09.11.01.16 Source

City guides: Baltimore, Hagerstown

Massachusetts prohibits false or misleading broker advertising and requires all advertisements to include the name of the real estate broker and to affirmatively disclose that the advertiser is a real estate broker. Salespersons may not advertise property under their own names, and the regulation has no separate internet, team-name, or license-number provisions.

• All advertisements must include the name of the real estate broker (254 CMR 3.00(9)(a)).
• A broker may not advertise real property to purchase, sell, rent, mortgage, or exchange unless the broker affirmatively discloses that he or she is a real estate broker (254 CMR 3.00(9)(a)).
• A broker may not place advertisements in which only a post office box number, telephone, facsimile, electronic mail number, or street address appears (254 CMR 3.00(9)(a)).
• Salespersons are prohibited from advertising the purchase, sale, rental, or exchange of any real property under their own name (254 CMR 3.00(9)(b)).

254 CMR 3.00(9) (Professional Standards of Practice: Advertising) Source

City guides: Boston, Worcester, Springfield

Michigan requires any advertisement by a real estate broker to buy, sell, exchange, rent, lease, or mortgage real property to include the broker's name or business name, the broker's telephone number or street address, and a statement that the advertiser is a real estate broker. Salespersons and associate brokers may advertise only under the supervision of, and in the business name of, their employing broker.

• A broker's advertisement must include the broker's name or the name under which the broker conducts business, the broker's telephone number or street address, and a statement that the person advertising is a real estate broker (MCL 339.2512e(1)).
• Advertising that includes the name of an associate broker, a salesperson, or a cooperating group of them must include the employing broker's telephone number or street address and the employing broker's business name in equal or greater type size than the agent's or group's name (MCL 339.2512e(3)).
• A broker may not conduct business or advertise under any name other than the name on its license or an assumed name authorized by law, and must notify the department of an assumed name with its license application or within 30 days after adopting it, whichever is earlier (MCL 339.2512e(5)).
• A licensed broker or associate broker advertising property he or she personally owns may advertise in his or her own name but must affirmatively indicate that the seller or lessor is a licensed real estate broker or associate real estate broker (MCL 339.2512e(2)).

MCL 339.2512e (Occupational Code, 1980 PA 299; added by 2016 PA 502, eff. Mar. 29, 2017) Source

City guides: Detroit, Grand Rapids, Lansing

Minnesota law requires any advertising by a real estate licensee to clearly and conspicuously display the real estate brokerage name. A team or group name may appear in advertising only if the primary broker authorizes it and the brokerage name is also clearly and conspicuously displayed.

• Any advertising by a licensee must clearly and conspicuously display the real estate brokerage name (Minn. Stat. 82.69(a)).
• A salesperson or broker who is part of a team or group may include the team or group name in advertising only if the primary broker of the brokerage authorizes it and the real estate brokerage name is clearly and conspicuously displayed in the same advertising (Minn. Stat. 82.69(b)).
• Advertising that is misleading or inaccurate with respect to properties, terms, values, policies, or services conducted by the licensee is a fraudulent, deceptive, or dishonest practice (Minn. Stat. 82.81, subd. 12(a)(8)).
• No person may advertise or represent themselves to be a real estate broker or salesperson unless licensed (Minn. Stat. 82.81, subd. 2).

Minn. Stat. § 82.69 (2025); Minn. Stat. § 82.81, subds. 2 and 12(a)(8) Source

City guides: Minneapolis, Duluth

All Mississippi real estate advertising, which the rule defines to include e-mail, text messages, public blogs, social media and internet displays, must be in the name of and supervised by the Principal Broker or Brokerage Firm and must prominently display that name and its telephone number. The broker or firm name must be in the same size or larger print than the name of any licensee, team member or team, and any licensee or team name must be placed near it.

• Under 30 Miss. Admin. Code Pt. 1601, R. 3.3(A), advertising means any oral, written, visual, printed or electronically generated advertisement by or on behalf of a real estate licensee, and an advertisement expressly includes e-mails, text messaging, public blogs, social media-networking websites and internet displays.
• Under 30 Miss. Admin. Code Pt. 1601, R. 3.3(B), a broker must advertise in the name in which the license is issued, may add a descriptive term such as "realty", "real estate" or "property management", and must obtain a partnership, trade name, association, company or corporation license before advertising in any other form.
• Under 30 Miss. Admin. Code Pt. 1601, R. 3.3(B), all advertising must be under the direct supervision and in the name of the Principal Broker or the Brokerage Firm and must prominently display that name so that it is conspicuous, discernible and easily identifiable by the public.
• Under 30 Miss. Admin. Code Pt. 1601, R. 3.3(B), the name of any licensee or approved team or group must be placed near the Brokerage Firm name, the Broker or Brokerage Firm must be identified in the same size or larger print than any licensee, team member or team, and all advertising must include the telephone number of the Principal Broker or the Brokerage Firm.

30 Miss. Admin. Code Pt. 1601, R. 3.3 (Advertising), amended effective July 1, 2018, and R. 3.5 (Real Estate Teams or Groups), adopted effective July 1, 2018; authority cited for the rules includes Miss. Code Ann. §§ 73-35-35, 73-35-3(4), 73-35-18(3) and 73-35-21 Source

City guides: Jackson, Gulfport

Every real estate advertisement by a Missouri licensee must contain the broker's regular business name or licensed name and must indicate that the advertiser is a real estate broker and not a private party. If an agent's name or telephone number appears, the advertisement must also include the name and telephone number of the broker or firm that holds the agent's license.

• Every advertisement of real estate by a licensee must contain the broker's regular business name or the name under which the broker or the broker's firm is licensed, and must indicate that the party advertising is a real estate broker and not a private party (20 CSR 2250-8.070(2)).
• No real estate advertisement by a licensee may show only a post office box number, telephone number, or street address (20 CSR 2250-8.070(2)).
• Advertising of real estate in which the licensee has no interest must be made under the direct supervision and in the name of the broker or firm that holds the licensee's license, and if the licensee's name or telephone number is used, the advertisement must also include the name and telephone number of that broker or firm (20 CSR 2250-8.070(3)).
• A licensee or group of licensees may not advertise as a real estate company or use any name, team name, or other term (including 'realty', 'brokerage', or 'company') that the public could read as a real estate partnership, company, brokerage, or business entity unless the advertiser holds a valid entity license (20 CSR 2250-8.070(5) and (5)(A)).

20 CSR 2250-8.070 (amended eff. Oct. 30, 2022) Source

City guides: St. Louis, Kansas City, Springfield

Nevada requires every advertisement for licensed real estate services, including Internet and social media advertising, to include the licensee's license number and the name of the brokerage. The brokerage name must be clearly identified with prominence, and a salesperson or broker-salesperson may not advertise solely under his or her own name.

• Any advertisement through which a licensee offers licensed services must include the licensee's license number and the name of the brokerage under which the broker does business or with which the salesperson or broker-salesperson is associated (NRS 645.315(1)).
• A salesperson or broker-salesperson may not advertise solely under his or her own name, and such advertising must be done under the direct supervision of and in the name of the brokerage (NRS 645.315(2)).
• The name of the brokerage firm must be clearly identified with prominence in any advertisement, and the Division considers the style, size, color, and location of the brokerage name in judging prominence (NAC 645.610(1)(c)).
• A licensee must include his or her license number in a conspicuous way in any advertisement, and may omit leading zeros and letters after the period following the number (NAC 645.610(1)(e)).

NRS 645.315; NAC 645.610, 645.6105, 645.611, 645.613 Source

City guides: Las Vegas, Reno

New Hampshire requires a licensee who advertises property for others to include the name of the brokerage firm, or of the principal broker, prominently in the advertisement, and an advertisement must not suggest that the owner is making the offer.

• A salesperson or broker advertising the sale, purchase, exchange, or lease of real property for others must prominently include the name of the brokerage firm they are associated with, or the name of their principal broker (Rea 404.05(b)).
• An advertisement for property the licensee does not own may not suggest that a principal is making the offer; it must clearly indicate that it is an advertisement of a principal broker (Rea 404.05(a)).

N.H. Admin. Code Rea 404.05; RSA 331-A:16, IV Source

City guides: Manchester

All New Jersey real estate advertising, including the Internet and email, must include the broker's regular business name as on record with the Commission, and advertising by a salesperson or broker-salesperson must also include the name in which they are licensed, with the broker's business name displayed more prominently. Advertising must also state after the business name that the licensee is engaged in the brokerage business, using a term such as "Realtor," "Realtist," "real estate broker," "broker," or "real estate agency."

• Under N.J.A.C. 11:5-6.1(a), the advertising rules apply to electronic media, including email and the Internet.
• Under 11:5-6.1(b), a broker's advertisement must include its regular business name as on record with the Commission, and a salesperson's or broker-salesperson's advertisement must include the name in which they are licensed and the regular business name of their affiliated broker.
• Under 11:5-6.1(b)1, where an advertisement contains the name of a salesperson or broker-salesperson, the affiliated broker's regular business name must be displayed in a more prominent manner than that name.
• Under 11:5-6.1(b)2, if the webpage of a salesperson, broker-salesperson or team is not linked electronically to the broker's website, it must display the telephone number of the licensed brokerage office from which they operate, in a size consistent with the rest of the page.

N.J.A.C. 11:5-6.1 (Advertising rules), as amended effective January 20, 2026 (R.2026 d.020, 58 N.J.R. 804(b)); Cornell LII still showed the superseded August 19, 2024 text when checked Source

City guides: Trenton, Atlantic City

New Mexico real estate advertising in any medium, including online and electronic media, must show the brokerage trade name and current brokerage office telephone number as registered with the commission. When an associate broker or team advertises, the brokerage trade name and telephone number must be prominently displayed in a type size at least 33 percent of the associate broker's name or team name.

• Under 16.61.32.8(A) NMAC, all real estate advertising must be a true and factual representation of the property, the real estate services and the brokerage providing them, and must not be presented in a way that will confuse or mislead the public.
• Under 16.61.32.8(B) NMAC, every qualifying broker advertising real property for others for sale, purchase, lease, exchange or rent, including short-term or vacation rentals, or advertising real estate services, must at a minimum use the trade name and current brokerage office telephone number as registered with the commission; additional telephone numbers may be used, and directional signs are exempt.
• Under 16.61.32.8(C) NMAC, associate brokers advertising real property for others or real estate services must include the trade name and current telephone number, as registered with the commission, of their affiliated brokerage, and since January 1, 2017 that trade name and telephone number must be prominently displayed in a type size not less than 33 percent of the type size of the associate broker's name or, for a team of associate brokers, the team name.
• Under 16.61.32.8(D) NMAC, as amended effective January 3, 2021, a broker advertising to buy, sell, lease, rent or exchange real property the broker owns, partially owns, will own or will partially own must state in the advertising, including signs, that the broker owns or will own the property, and must also disclose that ownership in the listing contract, purchase agreement, rental or lease agreement, or exchange agreement; a third-party broker engaged to list an owner-broker's property need not make the disclosure in advertising and signs but must make it in those agreements.

16.61.32.8 NMAC (Real Estate Advertising), as amended effective January 3, 2021 (New Mexico Register Vol. XXXI, Issue 23, December 15, 2020); promulgated under NMSA 1978 §61-29-4 Source

City guides: Albuquerque

New York advertising, which the rule defines to include websites and email, must identify the real estate broker or brokerage with either its full address or telephone number, and must state each named licensee's license type; whenever an associate broker, salesperson or team is named, the broker or brokerage name must also appear. Every page of an associate broker, salesperson or team website must carry the required information, and every licensee and team website must link from its homepage to the Department of State's fair housing notice.

• Under 19 NYCRR 175.25(c)(1), advertisements must indicate that the advertiser is a real estate broker or give the name of the broker or brokerage, together with either the full address or the telephone number of the broker or brokerage.
• Under 19 NYCRR 175.25(c)(2), when an advertisement includes the name of an associate broker, salesperson or team, the name of the real estate broker and/or brokerage must also be printed in the advertisement.
• Under 19 NYCRR 175.25(c)(4), advertisements must accurately state the type of license held by each named licensee, and the titles "sales associate", "licensed sales agent" or simply "broker" are prohibited.
• Under 19 NYCRR 175.25(c)(3), licensees must advertise under their licensed names, and a nickname may be used only if the full licensed name is listed clearly and conspicuously.

19 NYCRR 175.25; 19 NYCRR 175.29(c); 19 NYCRR 175.28; N.Y. Real Prop. Law §442-h(4) Source

City guides: New York, Buffalo, Rochester

A North Carolina broker may advertise brokerage services or real estate only with the consent of the broker-in-charge, and the advertisement must include the name of the firm or sole proprietorship with which the broker is affiliated. Advertisements must identify themselves as a broker's or firm's advertisement and may not consist only of contact information.

• A broker may not advertise any brokerage service or real estate for others without the consent of the broker-in-charge and without including in the advertisement the name of the firm or sole proprietorship with which the broker is affiliated (21 NCAC 58A .0105(a)(1)).
• A broker may not advertise any real estate without the written consent of the owner or the owner's authorized agent (21 NCAC 58A .0105(a)(2)).
• Every advertisement must indicate that it is the advertisement of a broker or firm and may not be confined to contact information only, such as a post office box number, telephone number, street address, internet web address, or e-mail address (21 NCAC 58A .0105(b)).
• A limited nonresident commercial broker must also follow Rule .1809 in advertising that relates to his or her North Carolina broker status (21 NCAC 58A .0105(c)).

21 NCAC 58A .0105 (amended eff. July 1, 2021) Source

City guides: Charlotte, Raleigh, Greensboro

North Dakota requires real estate advertising, in any medium, to run under the brokerage agency’s licensed trade name, at least as large and visible as the name of any salesperson, associate broker, or team, and to tell the public how to contact the agency.

• Advertising covers all forms of representation, promotion, and solicitation by any means of communication related to real estate brokerage (N.D. Admin. Code 70-02-03-02.1(1)).
• Advertising must be done in the agency’s trade name as licensed with the Commission, equal to or greater than any salesperson’s, associate broker’s, or team’s name in size and visibility (70-02-03-02.1(2)).
• Advertising must include information on how the public can contact the brokerage agency (70-02-03-02.1(3)).
• Advertising by licensees is supervised by the designated broker and may show a licensee’s name and phone number only alongside the agency’s name and contact information (70-02-03-02.1(4)).

N.D. Admin. Code 70-02-03-02.1 Source

City guides: Fargo

Ohio requires real estate advertising to identify the licensee by name and to show the name of the brokerage in at least equal prominence with the salesperson's name. Brokerage websites and other Internet advertising must show the brokerage name on every viewable web page and must disclose the date the site was last updated.

• A licensee advertising property the licensee does not own must be identified by name and indicate the name of the affiliated brokerage, and the brokerage name must be displayed in equal prominence with the salesperson's name (R.C. 4735.16(B)(1) and (B)(3)).
• The name of the brokerage must be displayed at least in equal prominence with the name of the salesperson in all advertising, including internet websites, that the licensee or brokerage owns or directly controls (Ohio Adm. Code 1301:5-1-02(B)).
• All internet advertising of real estate services must disclose the name of the brokerage on every viewable web page of the website, and a web page counts as one page whether or not it scrolls beyond the screen (Ohio Adm. Code 1301:5-1-02(D)).
• Electronic messages of limited characters must provide a direct link to a display that complies with the every-page brokerage-name requirement, and the same direct link is required on third-party websites whose terms prevent compliance (Ohio Adm. Code 1301:5-1-02(D)(1)-(2)).

R.C. 4735.16 (eff. Sept. 29, 2011); Ohio Adm. Code 1301:5-1-02 (eff. Feb. 10, 2019); Ohio Adm. Code 1301:5-1-21 (eff. July 1, 2021) Source

City guides: Cincinnati, Columbus, Cleveland

Oklahoma brokers must advertise under their registered trade name or licensed name and show that they are real estate brokers, and associates and teams must include the broker's reference in a size at least 50 percent of any associate or team reference. On an associate's or team's website, the broker's reference must appear on every individual page or frame.

• A broker must advertise under the registered business trade name or the name under which the broker is licensed, and the advertisement must indicate that the party is a real estate broker and not a private party, using terms such as 'agency', 'company', 'realty', or 'real estate' (OAC 605:10-9-4(a)(1)).
• No real estate advertisement may show only a post office box number, telephone number, or street address (OAC 605:10-9-4(a)(2)).
• An associate may not advertise only under the associate's name, and all associate advertising must include the broker's name or trade name so that the broker's reference is 'prominent, conspicuous and easily identifiable', meaning at least 50 percent or larger than any associate reference (OAC 605:10-9-4(b)(1) and (b)(3)).
• With broker approval, an associate may use a domain or website name that is registered with the broker, and within that domain or website the broker's reference must appear on every individual page and/or frame (OAC 605:10-9-4(b)(3)(E)).

OAC 605:10-9-4 (amended eff. Nov. 1, 2024); OAC 605:10-9-3; OAC 605:10-1-2 Source

City guides: Oklahoma City, Tulsa

Oregon requires all real estate advertising, including websites and social media, to be identifiable as a licensee's advertising and to make the registered business name immediately noticeable. A broker's or principal broker's website must show the licensee's name and the registered business name on its primary or home page.

• 'Advertising' includes electronic media such as multiple listing services, websites, email, social media, mobile apps, and other online marketing (OAR 863-015-0125(1)(e)).
• Advertising must be identifiable as advertising of a real estate licensee, must be truthful and not misleading, and may not state or imply that the licensee is a managing principal broker or responsible for operating the registered business unless that is true (OAR 863-015-0125(2)).
• The registered business name, as registered with the Agency, must be immediately noticeable in all advertising (OAR 863-015-0125(4)).
• A licensee's name in advertising must be the licensed name, a common derivative of the first name with the licensed last name, or an alternative name registered with the Agency shown together with the license number (OAR 863-015-0125(3)).

OAR 863-015-0125 (amended by REA 4-2025, eff. Jan. 1, 2026); OAR 863-025-0125; OAR 863-015-0143; ORS 696.370 (as amended by Or. Laws 2026, ch. 76 (SB 1513)) Source

City guides: Portland, Salem, Eugene

Pennsylvania brokerages may advertise only under the business name on their license. Any advertisement by an associate broker or salesperson must contain the employing broker's business name and telephone number, with the names and telephone numbers in equal size.

• Brokerage companies, including sole proprietorships, may advertise or hold themselves out to the public only under the business name designated on their license (49 Pa. Code § 35.305(a)).
• An advertisement by an associate broker or salesperson must contain the business name and telephone number of the employing broker, and the names and telephone numbers must be of equal size (49 Pa. Code § 35.305(c)).
• Notes of decisions in the official Code cite Commonwealth Court cases holding that a salesperson's direct-dial number, even if purchased by the broker, did not satisfy the requirement to show the employing broker's telephone number (Campo v. State Real Estate Commission, 723 A.2d 260 (Pa. Cmwlth. 1998)).
• A licensee who wants to advertise a nickname for a first name must include it on the license application or biennial renewal application (49 Pa. Code § 35.305(b)).

49 Pa. Code §§ 35.301, 35.304, 35.305 (amended eff. Aug. 20, 2005), 35.306, 35.307 Source

City guides: Philadelphia, Pittsburgh, Allentown

Rhode Island requires all advertising, including websites and social media, to include the name of the brokerage or principal broker under which the licensee or team is licensed, displayed larger and more prominently than any licensee or team name. On websites and other online advertising, the brokerage's name and contact information must appear on the home or landing page and on every viewable page.

• Under 230-RICR-30-20-2 § 2.25(A), advertising includes email, websites, social media and other internet media.
• Under § 2.25(C)(1), all advertising must include the name of the brokerage or principal broker under which the licensee or team is licensed to do business.
• Under § 2.25(C)(1)(a) and (b), the brokerage name must be larger and more prominent than any included licensee or team name, and the regulation says it should be in close proximity to the licensee's or team's name.
• Under § 2.25(E)(1), licensees, including teams of licensees, may only maintain websites that the principal broker has approved.

230-RICR-30-20-2 (Real Estate Brokers and Salespersons), § 2.25 Advertising and § 2.14(C); active rule, amendment effective February 21, 2022 Source

City guides: Providence

When a South Carolina licensee advertises real estate services or markets property owned by another person in any medium, the licensee must clearly identify the full name of the brokerage firm with which the licensee is employed and supervised. For internet or other electronic advertising, a link from the advertisement to the homepage of the brokerage firm or property management company can satisfy this requirement, which took effect May 15, 2025.

• Under S.C. Code § 40-57-135(E)(2)(a), a licensee advertising real estate services or marketing real estate owned by another person in any medium must clearly identify the full name of the real estate brokerage firm with which the licensee is employed and supervised.
• Under § 40-57-135(E)(2)(b), for advertising on the Internet or in other electronic media, this requirement may be met by including a link from the advertisement to the homepage of the brokerage firm or property management company.
• Under § 40-57-135(E)(3), if the brokerage firm operates under a trade or franchise name, the identity of the franchisee or holder of the trade name must be clearly revealed.
• Under § 40-57-135(E)(1), a licensee not associated with the listing brokerage firm may advertise another person's property only with written authorization from the listing brokerage firm and must acknowledge the listing brokerage firm in the advertisement in a clear and conspicuous way; the Commission's June 12, 2025 guidance distinguishes an IDX feed on a brokerage website from this kind of marketing.

S.C. Code Ann. § 40-57-135(E) and (F) (rewritten by 2024 Act No. 204; subsection (E)(2) effective May 15, 2025); S.C. Code Ann. § 40-57-360 (version in force until May 15, 2027, and version effective May 15, 2027) Source

City guides: Greenville, Charleston, Columbia

South Dakota requires every advertisement by a real estate licensee to clearly state the name of the firm the licensee is associated with, and to disclose that the services are offered by a licensee.

• Advertising is any attempt, by publication or broadcast, oral, written or otherwise, to induce a person to use the services of a licensed broker, salesperson, or firm (SDCL 36-21A-2).
• Each advertisement must clearly state the name of the firm with which the individual licensee is associated (SDCL 36-21A-72(1)).
• A team’s advertisement must clearly state the affiliated brokerage’s name, identify any unlicensed people shown, and not suggest the team works independently of the broker (36-21A-72(2)).
• Advertising that seeks listings or offers to buy, sell, or lease property must clearly disclose that a licensee is offering the services (36-21A-72(3)).

SDCL 36-21A-2, 36-21A-72 Source

City guides: Sioux Falls

All Tennessee real estate advertising, which the rule defines to include websites and social media, must be supervised by the principal broker and must list the firm name and the firm telephone number on file with the Commission, with the firm name in letters at least as large as any licensee or team name. On a website, the firm name and firm telephone number must appear conspicuously on each page.

• Under Tenn. Comp. R. & Regs. 1260-02-.12(1), advertising includes websites, social media communications, e-mail signatures, and video or audio recordings transmitted through internet or broadcast streaming.
• Under 1260-02-.12(2), "firm name" means the entire name of the real estate firm as licensed with the Commission or its licensed d/b/a name.
• Under 1260-02-.12(3)(b), all advertising must list the firm name and the firm telephone number as listed on file with the Commission, and the firm name must appear in letters the same size or larger than the name of any licensee or any team, group or similar entity.
• Under 1260-02-.12(3)(c), advertising that refers to an individual licensee must list that licensee's name as licensed with the Commission.

Tenn. Comp. R. & Regs. 1260-02-.12 (Advertising), last amended effective April 22, 2021, as published in the Secretary of State's Chapter 1260-02 compilation revised September 2025; Tenn. Comp. R. & Regs. 1260-02-.41 (teams) Source

City guides: Nashville, Memphis, Knoxville

Every Texas real estate advertisement, which TREC defines to include the Internet, social media, email and text messages, must show the name of the license holder or team placing it and the broker's name in a readily noticeable location. The broker's name must be at least half the size of the largest contact information for any sales agent, associated broker or team name in the advertisement.

• Under 22 TAC §535.155(a), each advertisement must include, in a readily noticeable location, the name of the license holder or team placing it and the broker's name in at least half the size of the largest contact information for any sales agent, associated broker or team name in the advertisement.
• Under 22 TAC §535.155(b), "advertisement" includes all electronic media, including email, text messages, social media and the Internet, and "contact information" includes a name, phone number, email address, website address, social media handle or scan code.
• Under 22 TAC §535.155(c), for an advertisement on social media or by text, the required information may appear on a separate page or on the license holder's account profile page if that page is readily accessible by a direct link from the post or text and the information is readily noticeable there.
• Under 22 TAC §531.18(b)(2), each license holder must place a link to the Consumer Protection Notice (TREC No. CN 1-5) in a readily noticeable place on the homepage of each business website, labeled "Texas Real Estate Commission Consumer Protection Notice" in at least 10 point font or "TREC Consumer Protection Notice" in at least 12 point font.

22 TAC §535.155; 22 TAC §535.154; 22 TAC §531.18; 22 TAC §531.20 Source

City guides: Dallas, Houston, San Antonio

A Utah licensee may not advertise real estate services or property in any medium, including the internet, without clearly and conspicuously identifying the name of the brokerage with which the licensee is affiliated, using the brokerage name shown on Division records. When showing the brokerage name in an electronic advertisement is not reasonable, the advertisement must link directly to a display that clearly and conspicuously identifies the brokerage.

• Under Utah Admin. Code R162-2f-102(2), "advertising" means a commercial message through media that include the Internet, email and other electronic communication.
• Under R162-2f-401h(1), a licensee may not advertise, or permit anyone employed by or affiliated with the licensee to advertise, real estate services or property in any medium without clearly and conspicuously identifying the name of the brokerage with which the licensee is affiliated.
• Under R162-2f-401h(4), the brokerage name in an advertisement must be the name of the brokerage as shown on Division records.
• Under R162-2f-401h(2), when it is not reasonable to identify the brokerage name in an electronic advertisement, the advertisement must link directly to a display that clearly and conspicuously identifies the brokerage name.

Utah Admin. Code R162-2f-401h (Requirements and Restrictions in Advertising) and R162-2f-102(2); Rule R162-2f date of last change August 16, 2023, notice of continuation February 5, 2025 Source

City guides: Salt Lake City, Provo, Ogden

Since April 1, 2026, all Virginia real estate advertising must be supervised by the principal or supervising broker, be in the firm's name, and carry a clear, legible and conspicuous disclosure of the firm's name and the office contact information. The firm's written policies define the office contact information and any additional required items, and the amended regulation no longer has separate rules for online advertising.

• Under 18VAC135-20-10, "advertising" means all communication disseminated through any medium to consumers for any purpose related to licensed real estate activity, which covers websites and social media.
• Under 18VAC135-20-190(A), all advertising must be under the direct supervision of the principal broker or supervising broker and in the name of the firm, and the firm's licensed name must be clearly and legibly displayed on all advertising.
• Under 18VAC135-20-190(B)(1), all advertising by a firm or affiliated licensee must contain a clear, legible, and conspicuous advertising disclosure that includes the firm's name and the office contact information.
• Under 18VAC135-20-190(B)(1), the principal or supervising broker specifies the office contact information and any additional required information in the firm's written policies.

18VAC135-20-190 (Advertising by licensees), as amended effective April 1, 2026 (Virginia Register Volume 42, Issue 14); 18VAC135-20-10 (definitions); Va. Code § 54.1-2106.1(D) Source

City guides: Virginia Beach, Richmond, Roanoke

All Washington advertising for brokerage services, including internet advertising, web pages and email, must include the firm's licensed name or licensed assumed name in a clear and conspicuous manner. Brokers who use a name, title or brand, such as a team name, without an assumed name license must display the firm's licensed name with it and may not use entity or brokerage terms in that name.

• Under WAC 308-124B-210(1), all advertising or solicitations for brokerage services, including internet-based advertising, web pages and email, must include the firm name or an assumed name as licensed.
• Under RCW 18.85.361(8), advertising in any manner without the real estate firm's name or assumed name as licensed in a clear and conspicuous manner is a ground for discipline, except that licensees advertising their own personally owned real property need only disclose that they hold a real estate license.
• Under RCW 18.85.011(4), "clear and conspicuous" means the term is of such color, contrast, size or audibility, and presented in such a manner, as to be readily noticed and understood.
• Under WAC 308-124B-210(2)(a), a broker or managing broker using a name, title or brand without an assumed name license must always display the firm's licensed name or licensed assumed name clearly and conspicuously together with that name, title or brand.

RCW 18.85.361(8); RCW 18.85.011(1) and (4); WAC 308-124B-210 (Advertising), effective October 31, 2010 Source

City guides: Seattle, Spokane, Kennewick

West Virginia requires real estate advertising to identify the company and the responsible broker, and puts that information on a website’s home page or first screen, or within two clicks on social media.

• Each advertisement for a property or service includes the company name, the name of the responsible broker with the term “Broker,” and the address of a licensed office (174 CSR 1, section 17.1).
• Salespeople, associate brokers, and teams may not advertise property under their own names without the responsible broker’s name, and all their advertising is under the broker’s supervision and name (section 17.2).
• On the internet, that company and broker information must appear on the home page or the first screen viewers see; on social media it must be no more than two mouse clicks away (section 17.4).
• Advertising that is not for a specific property or service, such as business cards and promotional items, must show the licensee’s name, the company name, and contact information (section 17.3).

W. Va. Code R. 174-1-17 Source

City guides: Huntington

Wis. Admin. Code REEB 24.04 requires licensees to follow the advertising requirements in Wis. Stat. § 452.136. Except for advertisements for the rental of the licensee's own real estate, all advertising must disclose the firm's name exactly as printed on its license, or a trade name the firm has filed with the Department, and must clearly indicate that the firm is a business enterprise and not a private party.

• REEB 24.04, as repealed and recreated effective April 1, 2022, states that a licensee shall follow the requirements for advertising in Wis. Stat. § 452.136 and contains no separate list of advertising rules.
• Under Wis. Stat. § 452.136(2)(a), all advertising must disclose the firm's name exactly as printed on the license of the licensed individual broker or broker business entity, or a trade name previously filed by the firm with the Department.
• Under § 452.136(2)(a), the advertising must clearly indicate that the firm is a business enterprise and not a private party.
• Under § 452.136(2)(b), a licensee associated with a firm must advertise under the supervision of and in the name of the firm, and the firm's name as used in advertising must be clear and conspicuous.

Wis. Admin. Code REEB 24.04 (r. and recr. Register March 2022 No. 795, eff. April 1, 2022); Wis. Stat. § 452.136; 2025 Wis. Act 69, § 4 (creating § 452.136(1m), effective January 1, 2027) Source

City guides: Milwaukee, Madison, Green Bay