City guides / Lexington-Fayette

LEXINGTON web design.

Endcap Design is a web design agency that designs and builds websites for businesses, with the branding and marketing to match, and works remotely with clients outside Southern California. This guide collects the business numbers, building activity, and Kentucky rules we would look at before designing a site for a business in Lexington or elsewhere in the metro, including Fayette, Georgetown, and Nicholasville.

Updated October 2026 with building permits through August 2026, from U.S. Census Bureau data. Sources are listed at the end of this page.

Map of the United States showing Orange County, California, and the cities covered by our city guidesLexingtonOrange County

Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email.

The market

LEXINGTON
in numbers.

The figures that shape who a Lexington website is for and what it needs to do. Each figure is the most recent Census release in this guide’s data, with its year shown.

535,174

residents in the metro

Census population estimate, July 2025

+3.4%

population change since 2020

April 2020 to July 2025; the US grew 3.1%

13,490

business locations with employees

County Business Patterns 2023

710

real estate businesses

NAICS 531, 2023

119

property management companies

Residential and nonresidential, 2023

1,863

new housing units permitted

January through August 2026

$71,444

median household income

American Community Survey 2024

42%

of households rent their home

93,704 renter households

Business mix

WHO DOES BUSINESS
in Lexington.

Self-storage operators are the most concentrated of these businesses in the Lexington metro: 7 for every 100,000 residents, and their share of local businesses is 1.24 times the national share. Architecture and engineering firms follow at 1.19 times the national share. Builders and developers are less common here than nationally, at 0.82 times the national share.

The chart compares each sector’s share of Lexington-area business locations with its share nationally (a location quotient). 1.00× matches the US; higher means the sector is more concentrated here. County Business Patterns 2023.

  1. Self-storage operators37 locations · 7 per 100,000 residents1.24×
  2. Architecture and engineering firms226 locations · 42 per 100,000 residents1.19×
  3. Real estate brokerages296 locations · 55 per 100,000 residents1.12×
  4. Law offices315 locations · 59 per 100,000 residents1.08×
  5. Commercial building owners60 locations · 11 per 100,000 residents1.08×
  6. Dental offices234 locations · 44 per 100,000 residents1.07×
  7. Restaurants and bars1,128 locations · 211 per 100,000 residents0.98×
  8. Property management companies119 locations · 22 per 100,000 residents0.93×
  9. Specialty contractors743 locations · 139 per 100,000 residents0.88×
  10. Builders and developers336 locations · 63 per 100,000 residents0.82×

Building activity

WHAT’S BEING
built.

New buildings mean new properties to lease and new businesses to open. Census Building Permits Survey, August 2026.

Builders in the Lexington metro were authorized to build 1,863 new housing units from January through August 2026, 14% more than the 1,634 in the same months of 2025.

49% of those units are in buildings with five or more homes, against 32% nationally.

That is an apartment-heavy pipeline. Each new community needs a leasing website, usually before construction finishes, and the developer often needs a project site for investors and the city as well.

Jan–Aug 20251,634
Jan–Aug 20261,863
  • Single-family 895
  • Two to four units 62
  • Five or more 906

What this means for your site

BUILT FOR
Lexington.

What we would plan into a Lexington website, based on the numbers above.

Talk through your site
  1. 01

    A site for each property

    Commercial building owners and lessors have 60 staffed offices in the metro, 1.08 times the national share of local businesses. A leasing website for each center or building, with a site plan and available suites, gives tenants and their brokers a direct path to the owner.

  2. 02

    Rentals one tap from the homepage

    42% of households here rent, against 35% nationally. Property management and apartment sites should put available rentals, the application, and the resident portal at the top of the homepage on phones.

  3. 03

    Launch before the building opens

    49% of new homes permitted this year are in buildings of five or more units. Pre-leasing websites need to be live months before the first move-in.

  4. 04

    Privacy notice and opt-outs

    The Kentucky Consumer Data Protection Act applies to many businesses that collect visitors’ details in Kentucky. A covered site needs a current privacy notice and working opt-out links.

  5. 05

    Accessible by default

    Every site we build follows WCAG 2.2 AA practice: readable contrast, keyboard navigation, labeled forms, and text alternatives for images. Federal ADA website lawsuits run into the thousands each year, most of them filed in New York, Florida, and Illinois.

Kentucky rules

WHAT THE LAW
asks of your site.

State rules that change what goes on a business or real estate website in Kentucky, checked against official sources as of October 9, 2026. This is general information, not legal advice; your counsel owns the final wording.

Privacy

Kentucky Consumer Data Protection Act

Ky. Rev. Stat. §§ 367.3611 to 367.3629 · in effect since January 1, 2026 Source

The law applies to persons that conduct business in Kentucky or produce products or services targeted to Kentucky residents and that, during a calendar year, control or process personal data of at least 100,000 consumers. It also applies to persons that control or process personal data of at least 25,000 consumers and derive over 50 percent of gross revenue from the sale of personal data. Cities, state agencies, political subdivisions, financial institutions subject to the Gramm-Leach-Bliley Act, HIPAA covered entities and business associates, nonprofit organizations, and institutions of higher education are exempt.

What the website needs
  • A covered controller must provide a reasonably accessible, clear, and meaningful privacy notice that lists the categories of personal data processed, the purpose of processing, how consumers can exercise their rights and appeal a decision, the categories of personal data shared with third parties, and the categories of third parties with whom personal data is shared.
  • A controller that sells personal data or processes it for targeted advertising must clearly and conspicuously disclose that activity and how a consumer can opt out.
  • A controller must establish one or more secure and reliable means for consumers to submit requests, must describe them in the privacy notice, and may not require a consumer to create a new account.
  • A controller may not process sensitive data without the consumer's consent, and sensitive data collected from a known child must be processed under the federal Children's Online Privacy Protection Act.

Real estate advertising

What a Kentucky brokerage site must show

KRS 324.117 (eff. June 25, 2009); 201 KAR 11:105 (Advertising), eff. Dec. 16, 2019 Source

Kentucky requires every advertisement to include, in written text, either the full name of the real estate brokerage company registered with the commission or the full name of the principal broker with a clear designation of principal broker status. For internet, social media, and other online advertising, each viewable page or post counts as a separate advertisement and must show that content in its header or without scrolling.

What the website needs
  • For internet, social media, and other digital advertising, every individual viewable page or post is a separate advertisement (201 KAR 11:105, Section 3(3)(a)1).
  • Each page or post must show the required brokerage company name or principal broker name in the page or post header, or visibly on the page or post without the observer scrolling or otherwise navigating (201 KAR 11:105, Section 3(3)(a)2).
  • If a page or post cannot reasonably comply, it must include a clickable direct link, clear, visible, and identifiable as a link, to a page, post, or user account profile that displays the required content as described above (201 KAR 11:105, Section 3(3)(b)).
  • The required content must be displayed in written text that is clear and visible to a typical observer, and a logo without that written text does not substitute for it (201 KAR 11:105, Sections 3(1) and 3(6)).
  • An affiliated licensee's name or a team or group name may not appear larger than the required brokerage company or principal broker name (201 KAR 11:105, Section 3(2)(a)).

Accessibility

The federal ADA

ADA Title III Source

Title III of the ADA covers businesses open to the public, but the Department of Justice has no regulation that sets a technical standard for private business websites. DOJ's web guidance says businesses have flexibility in how they make their websites accessible and points to WCAG as a helpful existing technical standard. Federal appeals courts have not agreed on when a website is covered, so a website's legal status can depend on where a lawsuit is filed and whether the site is connected to a physical location. Kentucky has no separate website accessibility statute for private businesses in our research, so WCAG 2.2 AA is the practical target.

What we design

FOR LEXINGTON
businesses.

Ordered by how concentrated each kind of business is in the Lexington metro. We design for every kind of business.

Portfolio

RECENT
work.

Websites and identities we have designed and built for our clients. See all of our work.

Client words

IN THEIR
words.

We own ten homes at Casa De Laguna and were still sending people to a site built in 2013. Noah pulled the photos and details out of the old site, designed a logo from the rooflines and the pond, and put the community, the homes and current availability in one place. It’s the first time the website has looked like the place we actually rent.

OwnerGreat OC CondosSee the project

“Highly recommend. Great work.”

Dan ParkerGreat OC Condos · Google review

FAQ

LEXINGTON
questions.

Anything else? Ask us directly or text Noah at (425) 233-0769.

How many real estate businesses are in the Lexington area?

The Census Bureau counted 710 real estate business locations with employees in the Lexington metro in 2023, including 296 offices of agents and brokers and 119 property management companies.

How much new construction is happening in Lexington?

From January through August 2026, the Lexington metro permitted 1,863 new housing units, 14% more than a year earlier, according to the Census Building Permits Survey.

Does Kentucky have a privacy law that affects business websites?

Yes. The Kentucky Consumer Data Protection Act (Ky. Rev. Stat. §§ 367.3611 to 367.3629) took effect January 1, 2026. The law applies to persons that conduct business in Kentucky or produce products or services targeted to Kentucky residents and that, during a calendar year, control or process personal data of at least 100,000 consumers. It also applies to persons that control or process personal data of at least 25,000 consumers and derive over 50 percent of gross revenue from the sale of personal data.

What does Kentucky require on a real estate website?

Kentucky requires every advertisement to include, in written text, either the full name of the real estate brokerage company registered with the commission or the full name of the principal broker with a clear designation of principal broker status. For internet, social media, and other online advertising, each viewable page or post counts as a separate advertisement and must show that content in its header or without scrolling. (KRS 324.117 (eff. June 25, 2009); 201 KAR 11:105 (Advertising), eff. Dec. 16, 2019)

Do you work with Lexington businesses remotely?

Yes. Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email. You review the design and the working site online before launch.

How much does a website cost?

We quote each project after a short conversation, once we know the pages, content, and features it needs. The proposal lists the deliverables, schedule, and price, and we agree on it before work begins.

How long does a website take?

Most websites take two to four weeks once the content is ready. The proposal confirms the schedule.

Nearby city guides

Other markets near Lexington

Sources

Figures are for the metropolitan statistical area unless noted. Business counts cover locations with paid employees. Data refreshed 2026-10-10.

Contact Endcap

START A
project.

A website, a brand, or a complete set of materials.
We reply within an hour during business hours, and we only use your details to answer you.

Start a project or call or text Noah at (425) 233-0769

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