City guides / Louisville/Jefferson County

LOUISVILLE web design.

Endcap Design is a web design agency that designs and builds websites for businesses, with the branding and marketing to match, and works remotely with clients outside Southern California. This guide collects the business numbers, building activity, and Kentucky rules we would look at before designing a site for a business in Louisville or elsewhere in the metro, including Jeffersonville, New Albany, Jeffersontown, and Clarksville.

Updated October 2026 with building permits through August 2026, from U.S. Census Bureau data. Sources are listed at the end of this page.

Map of the United States showing Orange County, California, and the cities covered by our city guidesLouisvilleOrange County

Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email.

The market

LOUISVILLE
in numbers.

The figures that shape who a Louisville website is for and what it needs to do. Each figure is the most recent Census release in this guide’s data, with its year shown.

1,402,509

residents in the metro

Census population estimate, July 2025

+2.9%

population change since 2020

April 2020 to July 2025; the US grew 3.1%

31,628

business locations with employees

County Business Patterns 2023

1,536

real estate businesses

NAICS 531, 2023

231

property management companies

Residential and nonresidential, 2023

3,669

new housing units permitted

January through August 2026

$74,305

median household income

American Community Survey 2024

31%

of households rent their home

177,423 renter households

Business mix

WHO DOES BUSINESS
in Louisville.

Self-storage operators are the most concentrated of these businesses in the Louisville metro: 6 for every 100,000 residents, and their share of local businesses is 1.20 times the national share. Real estate brokerages follow at 1.12 times the national share. Property management companies are less common here than nationally, at 0.77 times the national share.

The chart compares each sector’s share of Louisville-area business locations with its share nationally (a location quotient). 1.00× matches the US; higher means the sector is more concentrated here. County Business Patterns 2023.

  1. Self-storage operators84 locations · 6 per 100,000 residents1.20×
  2. Real estate brokerages695 locations · 50 per 100,000 residents1.12×
  3. Specialty contractors1,976 locations · 141 per 100,000 residents1.00×
  4. Commercial building owners130 locations · 9 per 100,000 residents0.99×
  5. Law offices672 locations · 48 per 100,000 residents0.98×
  6. Dental offices502 locations · 36 per 100,000 residents0.98×
  7. Restaurants and bars2,605 locations · 186 per 100,000 residents0.96×
  8. Architecture and engineering firms401 locations · 29 per 100,000 residents0.90×
  9. Builders and developers847 locations · 60 per 100,000 residents0.88×
  10. Property management companies231 locations · 16 per 100,000 residents0.77×

Building activity

WHAT’S BEING
built.

New buildings mean new properties to lease and new businesses to open. Census Building Permits Survey, August 2026.

Builders in the Louisville metro were authorized to build 3,669 new housing units from January through August 2026, 19% fewer than the 4,521 in the same months of 2025.

30% of those units are in buildings with five or more homes, against 32% nationally.

The pipeline mixes single-family subdivisions with apartment buildings, so builders, property managers, and the retail landlords who follow new rooftops all have something to launch.

Jan–Aug 20254,521
Jan–Aug 20263,669
  • Single-family 2,490
  • Two to four units 81
  • Five or more 1,098

What this means for your site

BUILT FOR
Louisville.

What we would plan into a Louisville website, based on the numbers above.

Talk through your site
  1. 01

    Privacy notice and opt-outs

    The Kentucky Consumer Data Protection Act applies to many businesses that collect visitors’ details in Kentucky. A covered site needs a current privacy notice and working opt-out links.

  2. 02

    Accessible by default

    Every site we build follows WCAG 2.2 AA practice: readable contrast, keyboard navigation, labeled forms, and text alternatives for images. Federal ADA website lawsuits run into the thousands each year, most of them filed in New York, Florida, and Illinois.

Kentucky rules

WHAT THE LAW
asks of your site.

State rules that change what goes on a business or real estate website in Kentucky, checked against official sources as of October 9, 2026. This is general information, not legal advice; your counsel owns the final wording.

Privacy

Kentucky Consumer Data Protection Act

Ky. Rev. Stat. §§ 367.3611 to 367.3629 · in effect since January 1, 2026 Source

The law applies to persons that conduct business in Kentucky or produce products or services targeted to Kentucky residents and that, during a calendar year, control or process personal data of at least 100,000 consumers. It also applies to persons that control or process personal data of at least 25,000 consumers and derive over 50 percent of gross revenue from the sale of personal data. Cities, state agencies, political subdivisions, financial institutions subject to the Gramm-Leach-Bliley Act, HIPAA covered entities and business associates, nonprofit organizations, and institutions of higher education are exempt. Part of the metro is in Indiana, where the Indiana Consumer Data Protection Act applies to businesses anywhere that meet its thresholds for Indiana residents’ data.

What the website needs
  • A covered controller must provide a reasonably accessible, clear, and meaningful privacy notice that lists the categories of personal data processed, the purpose of processing, how consumers can exercise their rights and appeal a decision, the categories of personal data shared with third parties, and the categories of third parties with whom personal data is shared.
  • A controller that sells personal data or processes it for targeted advertising must clearly and conspicuously disclose that activity and how a consumer can opt out.
  • A controller must establish one or more secure and reliable means for consumers to submit requests, must describe them in the privacy notice, and may not require a consumer to create a new account.
  • A controller may not process sensitive data without the consumer's consent, and sensitive data collected from a known child must be processed under the federal Children's Online Privacy Protection Act.

Real estate advertising

What a Kentucky brokerage site must show

KRS 324.117 (eff. June 25, 2009); 201 KAR 11:105 (Advertising), eff. Dec. 16, 2019 Source

Kentucky requires every advertisement to include, in written text, either the full name of the real estate brokerage company registered with the commission or the full name of the principal broker with a clear designation of principal broker status. For internet, social media, and other online advertising, each viewable page or post counts as a separate advertisement and must show that content in its header or without scrolling.

What the website needs
  • For internet, social media, and other digital advertising, every individual viewable page or post is a separate advertisement (201 KAR 11:105, Section 3(3)(a)1).
  • Each page or post must show the required brokerage company name or principal broker name in the page or post header, or visibly on the page or post without the observer scrolling or otherwise navigating (201 KAR 11:105, Section 3(3)(a)2).
  • If a page or post cannot reasonably comply, it must include a clickable direct link, clear, visible, and identifiable as a link, to a page, post, or user account profile that displays the required content as described above (201 KAR 11:105, Section 3(3)(b)).
  • The required content must be displayed in written text that is clear and visible to a typical observer, and a logo without that written text does not substitute for it (201 KAR 11:105, Sections 3(1) and 3(6)).
  • An affiliated licensee's name or a team or group name may not appear larger than the required brokerage company or principal broker name (201 KAR 11:105, Section 3(2)(a)).

Accessibility

The federal ADA

ADA Title III Source

Title III of the ADA covers businesses open to the public, but the Department of Justice has no regulation that sets a technical standard for private business websites. DOJ's web guidance says businesses have flexibility in how they make their websites accessible and points to WCAG as a helpful existing technical standard. Federal appeals courts have not agreed on when a website is covered, so a website's legal status can depend on where a lawsuit is filed and whether the site is connected to a physical location. Kentucky has no separate website accessibility statute for private businesses in our research, so WCAG 2.2 AA is the practical target.

What we design

FOR LOUISVILLE
businesses.

Ordered by how concentrated each kind of business is in the Louisville metro. We design for every kind of business.

Portfolio

RECENT
work.

Websites and identities we have designed and built for our clients. See all of our work.

Client words

IN THEIR
words.

We own ten homes at Casa De Laguna and were still sending people to a site built in 2013. Noah pulled the photos and details out of the old site, designed a logo from the rooflines and the pond, and put the community, the homes and current availability in one place. It’s the first time the website has looked like the place we actually rent.

OwnerGreat OC CondosSee the project

“Highly recommend. Great work.”

Dan ParkerGreat OC Condos · Google review

FAQ

LOUISVILLE
questions.

Anything else? Ask us directly or text Noah at (425) 233-0769.

How many real estate businesses are in the Louisville area?

The Census Bureau counted 1,536 real estate business locations with employees in the Louisville metro in 2023, including 695 offices of agents and brokers and 231 property management companies.

How much new construction is happening in Louisville?

From January through August 2026, the Louisville metro permitted 3,669 new housing units, 19% fewer than a year earlier, according to the Census Building Permits Survey.

Does Kentucky have a privacy law that affects business websites?

Yes. The Kentucky Consumer Data Protection Act (Ky. Rev. Stat. §§ 367.3611 to 367.3629) took effect January 1, 2026. The law applies to persons that conduct business in Kentucky or produce products or services targeted to Kentucky residents and that, during a calendar year, control or process personal data of at least 100,000 consumers. It also applies to persons that control or process personal data of at least 25,000 consumers and derive over 50 percent of gross revenue from the sale of personal data. Part of the metro is in Indiana, where the Indiana Consumer Data Protection Act applies to businesses anywhere that meet its thresholds for Indiana residents’ data.

What does Kentucky require on a real estate website?

Kentucky requires every advertisement to include, in written text, either the full name of the real estate brokerage company registered with the commission or the full name of the principal broker with a clear designation of principal broker status. For internet, social media, and other online advertising, each viewable page or post counts as a separate advertisement and must show that content in its header or without scrolling. (KRS 324.117 (eff. June 25, 2009); 201 KAR 11:105 (Advertising), eff. Dec. 16, 2019)

Do you work with Louisville businesses remotely?

Yes. Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email. You review the design and the working site online before launch.

How much does a website cost?

We quote each project after a short conversation, once we know the pages, content, and features it needs. The proposal lists the deliverables, schedule, and price, and we agree on it before work begins.

How long does a website take?

Most websites take two to four weeks once the content is ready. The proposal confirms the schedule.

Nearby city guides

Other markets near Louisville

Sources

Figures are for the metropolitan statistical area unless noted. Business counts cover locations with paid employees. Data refreshed 2026-10-10.

Contact Endcap

START A
project.

A website, a brand, or a complete set of materials.
We reply within an hour during business hours, and we only use your details to answer you.

Start a project or call or text Noah at (425) 233-0769

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