Endcap.

City guides / Orlando-Kissimmee-Sanford

ORLANDO web design.

Endcap Design is a web design agency that designs and builds websites for businesses, with the branding and marketing to match, and works remotely with clients outside Southern California. This guide collects the business numbers, building activity, and Florida rules we would look at before designing a site for a business in Orlando or elsewhere in the metro, including Kissimmee, Sanford, St. Cloud, and Apopka.

Start an Orlando project See the numbers

Updated October 2026 with building permits through August 2026, from U.S. Census Bureau data. Sources are listed at the end of this page.

Map of the United States showing Orange County, California, and the cities covered by our city guidesOrlandoOrange County

Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email.

The market

ORLANDO
in numbers.

The figures that shape who an Orlando website is for and what it needs to do. Each figure is the most recent Census release in this guide’s data, with its year shown.

2,957,672

residents in the metro

Census population estimate, July 2025

+10.3%

population change since 2020

April 2020 to July 2025; the US grew 3.1%

77,951

business locations with employees

County Business Patterns 2023

5,568

real estate businesses

NAICS 531, 2023

1,003

property management companies

Residential and nonresidential, 2023

13,480

new housing units permitted

January through August 2026

$81,044

median household income

American Community Survey 2024

38%

of households rent their home

419,673 renter households

Business mix

WHO DOES BUSINESS
in Orlando.

Real estate brokerages are the most concentrated of these businesses in the Orlando metro: 92 for every 100,000 residents, and their share of local businesses is 1.78 times the national share. Property management companies follow at 1.36 times the national share. Dental offices are less common here than nationally, at 0.77 times the national share.

The chart compares each sector’s share of Orlando-area business locations with its share nationally (a location quotient). 1.00× matches the US; higher means the sector is more concentrated here. County Business Patterns 2023.

  1. Real estate brokerages2,720 locations · 92 per 100,000 residents1.78×
  2. Property management companies1,003 locations · 34 per 100,000 residents1.36×
  3. Self-storage operators204 locations · 7 per 100,000 residents1.18×
  4. Architecture and engineering firms1,278 locations · 43 per 100,000 residents1.17×
  5. Law offices1,968 locations · 67 per 100,000 residents1.17×
  6. Specialty contractors5,657 locations · 191 per 100,000 residents1.16×
  7. Builders and developers2,653 locations · 90 per 100,000 residents1.12×
  8. Commercial building owners341 locations · 12 per 100,000 residents1.06×
  9. Restaurants and bars6,002 locations · 203 per 100,000 residents0.90×
  10. Dental offices978 locations · 33 per 100,000 residents0.77×

Building activity

WHAT’S BEING
built.

New buildings mean new properties to lease and new businesses to open. Census Building Permits Survey, August 2026.

Builders in the Orlando metro were authorized to build 13,480 new housing units from January through August 2026, 33% fewer than the 20,149 in the same months of 2025.

31% of those units are in buildings with five or more homes, against 32% nationally.

The pipeline mixes single-family subdivisions with apartment buildings, so builders, property managers, and the retail landlords who follow new rooftops all have something to launch.

Jan–Aug 202520,149
Jan–Aug 202613,480
  • Single-family 8,997
  • Two to four units 356
  • Five or more 4,127

What this means for your site

BUILT FOR
Orlando.

What we would plan into an Orlando website, based on the numbers above.

Talk through your site
  1. 01

    A site for each property

    Commercial building owners and lessors have 341 staffed offices in the metro, 1.06 times the national share of local businesses. A leasing website for each center or building, with a site plan and available suites, gives tenants and their brokers a direct path to the owner.

  2. 02

    Pages written for owners

    Orlando has 1.36 times the national share of property management companies, so owners have several firms to compare. A management website needs its services, reporting, and a request for a management proposal where an owner can find them.

  3. 03

    Show the deals

    Brokerages are 1.78 times as concentrated here as nationally. A brokerage site stands out with closed deals, current listings that stay up to date, and a page for each broker.

  4. 04

    Privacy notice and opt-outs

    The Florida Digital Bill of Rights applies to many businesses that collect visitors’ details in Florida. A covered site needs a current privacy notice and working opt-out links.

  5. 05

    Accessible by default

    Every site we build follows WCAG 2.2 AA practice: readable contrast, keyboard navigation, labeled forms, and text alternatives for images. Federal ADA website lawsuits run into the thousands each year, most of them filed in New York, Florida, and Illinois.

Florida rules

WHAT THE LAW
asks of your site.

State rules that change what goes on a business or real estate website in Florida, checked against official sources as of October 9, 2026. This is general information, not legal advice; your counsel owns the final wording.

Worth knowing Most of the Florida Digital Bill of Rights applies only to companies with over $1 billion in global revenue, but § 501.715 applies to any for-profit business in Florida that collects personal data and sells sensitive data, which must get prior consent and post the notice "NOTICE: This website may sell your sensitive personal data."

Privacy

Florida Digital Bill of Rights

Fla. Stat. Sections 501.701 to 501.722. · in effect since July 1, 2024 Source

Florida does not have a broadly applicable comprehensive privacy law. The Florida Digital Bill of Rights is a comprehensive-style law, but its main controller duties apply only to for-profit businesses that do business in Florida, make more than $1 billion in global gross annual revenue, and either derive 50 percent or more of revenue from online advertising, operate a consumer smart speaker and voice command service, or operate an app store with at least 250,000 applications (Section 501.702(9)). One provision, the sensitive-data sale rule in Section 501.715, applies to any for-profit business that does business in Florida and collects personal data.

What the website needs
  • A covered controller must provide a reasonably accessible and clear privacy notice, updated at least annually, listing the categories of personal data processed, the purpose, how to exercise and appeal rights, the categories of data shared with third parties and of those third parties, and the methods for submitting requests (Section 501.711(1)).
  • A covered controller must provide a mechanism on its website for consumers to submit requests (Section 501.709(3)).
  • A covered controller that sells personal data or processes it for targeted advertising must clearly and conspicuously disclose that processing and how to opt out (Section 501.711(4)).

Real estate advertising

What a Florida brokerage site must show

Fla. Stat. §475.25(1)(c); F.A.C. 61J2-10.025; F.A.C. 61J2-10.026 Source

All Florida real estate advertisements must include the licensed name of the brokerage firm and must be presented so that reasonable people know they are dealing with a real estate licensee. On an internet site, the brokerage firm name must be placed adjacent to, or immediately above or below, the point of contact information.

What the website needs
  • Under F.A.C. 61J2-10.025(1), all real estate advertisements must include the licensed name of the brokerage firm, and no advertisement may be fraudulent, false, deceptive or misleading.
  • Under F.A.C. 61J2-10.025(2), when a licensee's personal name appears in an advertisement, at least the licensee's last name must be used as it is registered with the Commission.
  • Under F.A.C. 61J2-10.025(3)(a), when advertising on a site on the Internet, the brokerage firm name must be placed adjacent to or immediately above or below the point of contact information, which includes mailing and street addresses, email addresses, and telephone or fax numbers for the firm or licensee.
  • Under F.A.C. 61J2-10.026(4), team or group names may include the word "team" or "group" but may not include words such as Agency, Associates, Brokerage, Brokers, Company, Corporation, Corp., Inc., LLC, LP, LLP, Partnership, Properties, Property, Real Estate or Realty, or similar words suggesting a separate brokerage or company.
  • Under F.A.C. 61J2-10.026(6), in advertisements containing a team or group name, the team or group name may not be in larger print than the name of the registered brokerage, and the advertising must make clear that the public is dealing with a team or group.

Accessibility

The federal ADA

ADA Title III Source

Title III of the ADA covers businesses open to the public, but the Department of Justice has no regulation that sets a technical standard for private business websites. DOJ's web guidance says businesses have flexibility in how they make their websites accessible and points to WCAG as a helpful existing technical standard. Federal appeals courts have not agreed on when a website is covered, so a website's legal status can depend on where a lawsuit is filed and whether the site is connected to a physical location. Florida has no separate website accessibility statute for private businesses in our research, so WCAG 2.2 AA is the practical target.

What the website needs
  • For public agencies only: Accessibility of state agency information technology. Florida state agencies must make the electronic and information technology they acquire on or after July 1, 2006, accessible under Section 508 of the federal Rehabilitation Act, unless doing so would impose an undue burden, in which case they must provide the information through an alternative method.

What we design

FOR ORLANDO
businesses.

Ordered by how concentrated each kind of business is in the Orlando metro. We design for every kind of business.

2,720real estate brokerages in the metro

Brokerage websites with listings, team pages, and closed deals

1,003property management companies in the metro

Company websites that win owner clients and link residents to their portal

204self-storage operators in the metro

Facility websites with unit sizes and rental links

1,278architecture and engineering firms in the metro

Portfolio websites that present built work

1,968law offices in the metro

Clear, fast websites for professional firms

5,657specialty contractors in the metro

Websites that turn local searches into estimate requests

Portfolio

RECENT
work.

Websites and identities we have designed and built for our clients. See all of our work.

Great OC Condos website, with the identity on pineGreat OC CondosWebsite & identityDrivewAI website on a laptop and a phoneDrivewAIWebsite & productMy Friendly Staff dashboard on a studio monitor, with an applicant on a phoneMy Friendly StaffBrand, website & product

Client words

IN THEIR
words.

We own ten homes at Casa De Laguna and were still sending people to a site built in 2013. Noah pulled the photos and details out of the old site, designed a logo from the rooflines and the pond, and put the community, the homes and current availability in one place. It’s the first time the website has looked like the place we actually rent.

OwnerGreat OC CondosSee the project

“Highly recommend. Great work.”

Dan ParkerGreat OC Condos · Google review

FAQ

ORLANDO
questions.

Anything else? Ask us directly or text Noah at (425) 233-0769.

How many real estate businesses are in the Orlando area?

The Census Bureau counted 5,568 real estate business locations with employees in the Orlando metro in 2023, including 2,720 offices of agents and brokers and 1,003 property management companies.

How much new construction is happening in Orlando?

From January through August 2026, the Orlando metro permitted 13,480 new housing units, 33% fewer than a year earlier, according to the Census Building Permits Survey.

Does Florida have a privacy law that affects business websites?

Yes. The Florida Digital Bill of Rights (Fla. Stat. Sections 501.701 to 501.722.) took effect July 1, 2024. Florida does not have a broadly applicable comprehensive privacy law. The Florida Digital Bill of Rights is a comprehensive-style law, but its main controller duties apply only to for-profit businesses that do business in Florida, make more than $1 billion in global gross annual revenue, and either derive 50 percent or more of revenue from online advertising, operate a consumer smart speaker and voice command service, or operate an app store with at least 250,000 applications (Section 501.702(9)).

What does Florida require on a real estate website?

All Florida real estate advertisements must include the licensed name of the brokerage firm and must be presented so that reasonable people know they are dealing with a real estate licensee. On an internet site, the brokerage firm name must be placed adjacent to, or immediately above or below, the point of contact information. (Fla. Stat. §475.25(1)(c); F.A.C. 61J2-10.025; F.A.C. 61J2-10.026)

Do you work with Orlando businesses remotely?

Yes. Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email. You review the design and the working site online before launch.

How much does a website cost?

We quote each project after a short conversation, once we know the pages, content, and features it needs. The proposal lists the deliverables, schedule, and price, and we agree on it before work begins.

How long does a website take?

Most websites take two to four weeks once the content is ready. The proposal confirms the schedule.

Nearby city guides

Other markets near Orlando

Deltona, FL746,933 residentsLakeland, FL874,790 residentsPalm Bay, FL663,982 residentsOcala, FL442,660 residentsTampa, FL3,418,895 residentsGainesville, FL359,036 residentsAll city guides 200 metros

National rankings: where the US is building, property managers by metro, brokerages by metro, and commercial landlords by metro.

Sources

Figures are for the metropolitan statistical area unless noted. Business counts cover locations with paid employees. Data refreshed 2026-10-10.

Contact Endcap

START A
project.

A website, a brand, or a complete set of materials.
We reply within an hour during business hours, and we only use your details to answer you.

Start a project or call or text Noah at (425) 233-0769

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