Privacy
Privacy law status in Michigan
Michigan has not enacted a comprehensive consumer data privacy law as of October 9, 2026. Privacy laws in other states, and federal rules, can still apply when a site collects data from their residents.
City guides / Grand Rapids-Wyoming-Kentwood
GRAND RAPIDS web design.
Endcap Design is a web design agency that designs and builds websites for businesses, with the branding and marketing to match, and works remotely with clients outside Southern California. This guide collects the business numbers, building activity, and Michigan rules we would look at before designing a site for a business in Grand Rapids or elsewhere in the metro, including Wyoming, Kentwood, Holland, and Walker.
Updated October 2026 with building permits through August 2026, from U.S. Census Bureau data. Sources are listed at the end of this page.
Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email.
The market
GRAND RAPIDS
in numbers.
The figures that shape who a Grand Rapids website is for and what it needs to do. Each figure is the most recent Census release in this guide’s data, with its year shown.
1,183,645
residents in the metro
Census population estimate, July 2025
+2.8%
population change since 2020
April 2020 to July 2025; the US grew 3.1%
27,591
business locations with employees
County Business Patterns 2023
1,046
real estate businesses
NAICS 531, 2023
169
property management companies
Residential and nonresidential, 2023
2,219
new housing units permitted
January through August 2026
$81,541
median household income
American Community Survey 2024
25%
of households rent their home
112,730 renter households
Business mix
WHO DOES BUSINESS
in Grand Rapids.
Builders and developers are the most concentrated of these businesses in the Grand Rapids metro: 85 for every 100,000 residents, and their share of local businesses is 1.20 times the national share. Specialty contractors follow at 1.12 times the national share. Property management companies are less common here than nationally, at 0.65 times the national share.
The chart compares each sector’s share of Grand Rapids-area business locations with its share nationally (a location quotient). 1.00× matches the US; higher means the sector is more concentrated here. County Business Patterns 2023.
Building activity
WHAT’S BEING
built.
New buildings mean new properties to lease and new businesses to open. Census Building Permits Survey, August 2026.
Builders in the Grand Rapids metro were authorized to build 2,219 new housing units from January through August 2026, 11% fewer than the 2,480 in the same months of 2025.
23% of those units are in buildings with five or more homes, against 32% nationally.
Most new construction here is single-family. New subdivisions and the shopping centers that follow them need leasing and community websites as each phase opens.
- Single-family 1,637
- Two to four units 63
- Five or more 519
What this means for your site
BUILT FOR
Grand Rapids.
What we would plan into a Grand Rapids website, based on the numbers above.
Talk through your site- 01
Michigan license details
Brokerage websites in Michigan carry specific disclosure requirements (MCL 339.2512e). We build them into the footer and listing templates, so every page that advertises a property has them.
- 02
Accessible by default
Every site we build follows WCAG 2.2 AA practice: readable contrast, keyboard navigation, labeled forms, and text alternatives for images. Federal ADA website lawsuits run into the thousands each year, most of them filed in New York, Florida, and Illinois.
Michigan rules
WHAT THE LAW
asks of your site.
State rules that change what goes on a business or real estate website in Michigan, checked against official sources as of October 9, 2026. This is general information, not legal advice; your counsel owns the final wording.
Real estate advertising
What a Michigan brokerage site must show
Michigan requires any advertisement by a real estate broker to buy, sell, exchange, rent, lease, or mortgage real property to include the broker's name or business name, the broker's telephone number or street address, and a statement that the advertiser is a real estate broker. Salespersons and associate brokers may advertise only under the supervision of, and in the business name of, their employing broker.
What the website needs
- A broker's advertisement must include the broker's name or the name under which the broker conducts business, the broker's telephone number or street address, and a statement that the person advertising is a real estate broker (MCL 339.2512e(1)).
- Advertising that includes the name of an associate broker, a salesperson, or a cooperating group of them must include the employing broker's telephone number or street address and the employing broker's business name in equal or greater type size than the agent's or group's name (MCL 339.2512e(3)).
- A broker may not conduct business or advertise under any name other than the name on its license or an assumed name authorized by law, and must notify the department of an assumed name with its license application or within 30 days after adopting it, whichever is earlier (MCL 339.2512e(5)).
- A licensed broker or associate broker advertising property he or she personally owns may advertise in his or her own name but must affirmatively indicate that the seller or lessor is a licensed real estate broker or associate real estate broker (MCL 339.2512e(2)).
- A salesperson may advertise property for sale under his or her own name only if it is the salesperson's principal residence, and for rent or lease only if the salesperson owns it (MCL 339.2512e(4)).
Accessibility
The federal ADA
Title III of the ADA covers businesses open to the public, but the Department of Justice has no regulation that sets a technical standard for private business websites. DOJ's web guidance says businesses have flexibility in how they make their websites accessible and points to WCAG as a helpful existing technical standard. Federal appeals courts have not agreed on when a website is covered, so a website's legal status can depend on where a lawsuit is filed and whether the site is connected to a physical location. Michigan has no separate website accessibility statute for private businesses in our research, so WCAG 2.2 AA is the practical target.
What we design
FOR GRAND RAPIDS
businesses.
Ordered by how concentrated each kind of business is in the Grand Rapids metro. We design for every kind of business.
1,010builders and developers in the metro
Project websites for pre-leasing and a portfolio for the firm
1,926specialty contractors in the metroWebsites that turn local searches into estimate requests
394architecture and engineering firms in the metroPortfolio websites that present built work
410dental offices in the metroPractice websites with booking and service pages
2,041restaurants and bars in the metroWebsites with menus, hours, and ordering links
438real estate brokerages in the metroBrokerage websites with listings, team pages, and closed deals
Portfolio
RECENT
work.
Websites and identities we have designed and built for our clients. See all of our work.
Client words
IN THEIR
words.
We own ten homes at Casa De Laguna and were still sending people to a site built in 2013. Noah pulled the photos and details out of the old site, designed a logo from the rooflines and the pond, and put the community, the homes and current availability in one place. It’s the first time the website has looked like the place we actually rent.
“Highly recommend. Great work.”
How many real estate businesses are in the Grand Rapids area?
The Census Bureau counted 1,046 real estate business locations with employees in the Grand Rapids metro in 2023, including 438 offices of agents and brokers and 169 property management companies.
How much new construction is happening in Grand Rapids?
From January through August 2026, the Grand Rapids metro permitted 2,219 new housing units, 11% fewer than a year earlier, according to the Census Building Permits Survey.
Does Michigan have a privacy law that affects business websites?
Michigan has not enacted a comprehensive consumer data privacy law as of October 9, 2026. Privacy laws in other states can still apply when a website collects data from their residents.
What does Michigan require on a real estate website?
Michigan requires any advertisement by a real estate broker to buy, sell, exchange, rent, lease, or mortgage real property to include the broker's name or business name, the broker's telephone number or street address, and a statement that the advertiser is a real estate broker. Salespersons and associate brokers may advertise only under the supervision of, and in the business name of, their employing broker. (MCL 339.2512e (Occupational Code, 1980 PA 299; added by 2016 PA 502, eff. Mar. 29, 2017))
Do you work with Grand Rapids businesses remotely?
Yes. Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email. You review the design and the working site online before launch.
How much does a website cost?
We quote each project after a short conversation, once we know the pages, content, and features it needs. The proposal lists the deliverables, schedule, and price, and we agree on it before work begins.
How long does a website take?
Most websites take two to four weeks once the content is ready. The proposal confirms the schedule.
Nearby city guides
Other markets near Grand Rapids
Kalamazoo, MI263,795 residentsLansing, MI479,722 residentsSouth Bend, IN324,538 residentsFlint, MI401,093 residentsAnn Arbor, MI370,214 residentsMilwaukee, WI1,575,010 residentsAll city guides 200 metros
National rankings: where the US is building, property managers by metro, brokerages by metro, and commercial landlords by metro.
Sources
- Business counts U.S. Census Bureau, County Business Patterns 2023 (NAICS 2017) Data
- Population U.S. Census Bureau, Population Estimates Program, Vintage 2025 Data
- Income and housing U.S. Census Bureau, American Community Survey 1-year 2024 Data
- Building permits U.S. Census Bureau, Building Permits Survey, January-August 2026 year-to-date vs. same months of 2025 Data
- Metro definitions OMB metropolitan statistical areas, July 2023 (OMB Bulletin 23-01) Data
Figures are for the metropolitan statistical area unless noted. Business counts cover locations with paid employees. Data refreshed 2026-10-10.
Contact Endcap
START A
project.
A website, a brand, or a complete set of materials.
We reply within an hour during business hours, and we only use your details to answer you.
Start a project or call or text Noah at (425) 233-0769