City guides / Nashville-Davidson-Murfreesboro-Franklin

NASHVILLE web design.

Endcap Design is a web design agency that designs and builds websites for businesses, with the branding and marketing to match, and works remotely with clients outside Southern California. This guide collects the business numbers, building activity, and Tennessee rules we would look at before designing a site for a business in Nashville or elsewhere in the metro, including Murfreesboro, Franklin, Smyrna, and Hendersonville.

Updated October 2026 with building permits through August 2026, from U.S. Census Bureau data. Sources are listed at the end of this page.

Map of the United States showing Orange County, California, and the cities covered by our city guidesNashvilleOrange County

Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email.

The market

NASHVILLE
in numbers.

The figures that shape who a Nashville website is for and what it needs to do. Each figure is the most recent Census release in this guide’s data, with its year shown.

2,197,416

residents in the metro

Census population estimate, July 2025

+8.7%

population change since 2020

April 2020 to July 2025; the US grew 3.1%

50,910

business locations with employees

County Business Patterns 2023

2,296

real estate businesses

NAICS 531, 2023

526

property management companies

Residential and nonresidential, 2023

11,379

new housing units permitted

January through August 2026

$88,800

median household income

American Community Survey 2024

35%

of households rent their home

307,415 renter households

Business mix

WHO DOES BUSINESS
in Nashville.

Self-storage operators are the most concentrated of these businesses in the Nashville metro: 6 for every 100,000 residents, and their share of local businesses is 1.18 times the national share. Commercial building owners follow at 1.14 times the national share. Real estate brokerages are less common here than nationally, at 0.66 times the national share.

The chart compares each sector’s share of Nashville-area business locations with its share nationally (a location quotient). 1.00× matches the US; higher means the sector is more concentrated here. County Business Patterns 2023.

  1. Self-storage operators133 locations · 6 per 100,000 residents1.18×
  2. Commercial building owners240 locations · 11 per 100,000 residents1.14×
  3. Property management companies526 locations · 24 per 100,000 residents1.10×
  4. Restaurants and bars4,684 locations · 213 per 100,000 residents1.08×
  5. Dental offices787 locations · 36 per 100,000 residents0.95×
  6. Specialty contractors2,977 locations · 135 per 100,000 residents0.94×
  7. Builders and developers1,429 locations · 65 per 100,000 residents0.92×
  8. Law offices951 locations · 43 per 100,000 residents0.86×
  9. Architecture and engineering firms614 locations · 28 per 100,000 residents0.86×
  10. Real estate brokerages655 locations · 30 per 100,000 residents0.66×

Building activity

WHAT’S BEING
built.

New buildings mean new properties to lease and new businesses to open. Census Building Permits Survey, August 2026.

Builders in the Nashville metro were authorized to build 11,379 new housing units from January through August 2026, 15% fewer than the 13,442 in the same months of 2025.

21% of those units are in buildings with five or more homes, against 32% nationally.

Most new construction here is single-family. New subdivisions and the shopping centers that follow them need leasing and community websites as each phase opens.

Jan–Aug 202513,442
Jan–Aug 202611,379
  • Single-family 8,856
  • Two to four units 102
  • Five or more 2,421

What this means for your site

BUILT FOR
Nashville.

What we would plan into a Nashville website, based on the numbers above.

Talk through your site
  1. 01

    A site for each property

    Commercial building owners and lessors have 240 staffed offices in the metro, 1.14 times the national share of local businesses. A leasing website for each center or building, with a site plan and available suites, gives tenants and their brokers a direct path to the owner.

  2. 02

    Pages for each area you serve

    The metro grew 8.7% from 2020 to 2025, against 3.1% nationally. People new to an area tend to search online before asking for recommendations, so a page for each service and each area you serve, linked to your Google Business Profile, carries more weight here.

  3. 03

    Privacy notice and opt-outs

    The Tennessee Information Protection Act applies to many businesses that collect visitors’ details in Tennessee. A covered site needs a current privacy notice and working opt-out links.

  4. 04

    Accessible by default

    Every site we build follows WCAG 2.2 AA practice: readable contrast, keyboard navigation, labeled forms, and text alternatives for images. Federal ADA website lawsuits run into the thousands each year, most of them filed in New York, Florida, and Illinois.

Tennessee rules

WHAT THE LAW
asks of your site.

State rules that change what goes on a business or real estate website in Tennessee, checked against official sources as of October 9, 2026. This is general information, not legal advice; your counsel owns the final wording.

Worth knowing Tennessee real estate websites must show the firm name and firm telephone number conspicuously on each page under Tenn. Comp. R. & Regs. 1260-02-.12, and Tennessee's privacy law applies only to businesses with more than $25 million in revenue that also meet a consumer-count threshold.

Privacy

Tennessee Information Protection Act

Tenn. Code Ann. § 47-18-3301 et seq. · in effect since July 1, 2025 Source

The law applies only to persons that conduct business in Tennessee producing products or services that target Tennessee residents, exceed $25,000,000 in revenue, and either control or process personal information of at least 175,000 consumers during a calendar year or control or process personal information of at least 25,000 consumers and derive more than 50 percent of gross revenue from the sale of personal information. State agencies, financial institutions subject to the Gramm-Leach-Bliley Act, and HIPAA covered entities are among the exempt entities.

What the website needs
  • A covered controller must provide a reasonably accessible, clear, and meaningful privacy notice that lists the categories of personal information processed, the purpose of processing, how consumers can exercise their rights and appeal a decision, the categories of personal information the controller sells to third parties, and the categories of third parties to whom it sells personal information.
  • A controller that sells personal information or processes it for targeted advertising must clearly and conspicuously disclose that processing and how a consumer can opt out of it.
  • A controller must provide, and describe in its privacy notice, one or more secure and reliable means for consumers to submit rights requests, and may not require a consumer to create a new account.
  • A controller may not process sensitive data without the consumer's consent, and sensitive data about a known child must be processed in accordance with the federal Children's Online Privacy Protection Act.

Real estate advertising

What a Tennessee brokerage site must show

Tenn. Comp. R. & Regs. 1260-02-.12 (Advertising), last amended effective April 22, 2021, as published in the Secretary of State's Chapter 1260-02 compilation revised September 2025; Tenn. Comp. R. & Regs. 1260-02-.41 (teams) Source

All Tennessee real estate advertising, which the rule defines to include websites and social media, must be supervised by the principal broker and must list the firm name and the firm telephone number on file with the Commission, with the firm name in letters at least as large as any licensee or team name. On a website, the firm name and firm telephone number must appear conspicuously on each page.

What the website needs
  • Under Tenn. Comp. R. & Regs. 1260-02-.12(1), advertising includes websites, social media communications, e-mail signatures, and video or audio recordings transmitted through internet or broadcast streaming.
  • Under 1260-02-.12(2), "firm name" means the entire name of the real estate firm as licensed with the Commission or its licensed d/b/a name.
  • Under 1260-02-.12(3)(b), all advertising must list the firm name and the firm telephone number as listed on file with the Commission, and the firm name must appear in letters the same size or larger than the name of any licensee or any team, group or similar entity.
  • Under 1260-02-.12(3)(c), advertising that refers to an individual licensee must list that licensee's name as licensed with the Commission.
  • Under 1260-02-.12(5)(a), the firm name and the firm telephone number on file with the Commission must conspicuously appear on each page of the website.

Accessibility

The federal ADA

ADA Title III Source

Title III of the ADA covers businesses open to the public, but the Department of Justice has no regulation that sets a technical standard for private business websites. DOJ's web guidance says businesses have flexibility in how they make their websites accessible and points to WCAG as a helpful existing technical standard. Federal appeals courts have not agreed on when a website is covered, so a website's legal status can depend on where a lawsuit is filed and whether the site is connected to a physical location. Tennessee has no separate website accessibility statute for private businesses in our research, so WCAG 2.2 AA is the practical target.

What we design

FOR NASHVILLE
businesses.

Ordered by how concentrated each kind of business is in the Nashville metro. We design for every kind of business.

Portfolio

RECENT
work.

Websites and identities we have designed and built for our clients. See all of our work.

Client words

IN THEIR
words.

We own ten homes at Casa De Laguna and were still sending people to a site built in 2013. Noah pulled the photos and details out of the old site, designed a logo from the rooflines and the pond, and put the community, the homes and current availability in one place. It’s the first time the website has looked like the place we actually rent.

OwnerGreat OC CondosSee the project

“Highly recommend. Great work.”

Dan ParkerGreat OC Condos · Google review

FAQ

NASHVILLE
questions.

Anything else? Ask us directly or text Noah at (425) 233-0769.

How many real estate businesses are in the Nashville area?

The Census Bureau counted 2,296 real estate business locations with employees in the Nashville metro in 2023, including 655 offices of agents and brokers and 526 property management companies.

How much new construction is happening in Nashville?

From January through August 2026, the Nashville metro permitted 11,379 new housing units, 15% fewer than a year earlier, according to the Census Building Permits Survey.

Does Tennessee have a privacy law that affects business websites?

Yes. The Tennessee Information Protection Act (Tenn. Code Ann. § 47-18-3301 et seq.) took effect July 1, 2025. The law applies only to persons that conduct business in Tennessee producing products or services that target Tennessee residents, exceed $25,000,000 in revenue, and either control or process personal information of at least 175,000 consumers during a calendar year or control or process personal information of at least 25,000 consumers and derive more than 50 percent of gross revenue from the sale of personal information. State agencies, financial institutions subject to the Gramm-Leach-Bliley Act, and HIPAA covered entities are among the exempt entities.

What does Tennessee require on a real estate website?

All Tennessee real estate advertising, which the rule defines to include websites and social media, must be supervised by the principal broker and must list the firm name and the firm telephone number on file with the Commission, with the firm name in letters at least as large as any licensee or team name. On a website, the firm name and firm telephone number must appear conspicuously on each page. (Tenn. Comp. R. & Regs. 1260-02-.12 (Advertising), last amended effective April 22, 2021, as published in the Secretary of State's Chapter 1260-02 compilation revised September 2025; Tenn. Comp. R. & Regs. 1260-02-.41 (teams))

Do you work with Nashville businesses remotely?

Yes. Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email. You review the design and the working site online before launch.

How much does a website cost?

We quote each project after a short conversation, once we know the pages, content, and features it needs. The proposal lists the deliverables, schedule, and price, and we agree on it before work begins.

How long does a website take?

Most websites take two to four weeks once the content is ready. The proposal confirms the schedule.

Nearby city guides

Other markets near Nashville

Sources

Figures are for the metropolitan statistical area unless noted. Business counts cover locations with paid employees. Data refreshed 2026-10-10.

Contact Endcap

START A
project.

A website, a brand, or a complete set of materials.
We reply within an hour during business hours, and we only use your details to answer you.

Start a project or call or text Noah at (425) 233-0769

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