Studio launch / From idea to working product

My Friendly Staff

A phone number that interviews job applicants.

Endcap took My Friendly Staff from the product idea to a launched hiring service, including the brand, website, voice workflow, and employer dashboard.

  • Product planning
  • Brand and website
  • Voice AI and call handling
  • Applicant dashboard
  • Launch and iteration
My Friendly Staff campaign illustration: an applicant calls the number on a hiring sign
My Friendly Staff
Applicant review · Sample dashboard
My Friendly Staff sample employer dashboard with applicant summaries and call review
Campaign illustration paired with the product’s sample employer dashboard. Names and activity are demonstration data.

The starting point

Small business owners cannot always stop work to answer a hiring call. They need a way to collect the same basic information from each applicant and decide who to call back.

Endcap’s role

We developed the product around that first conversation. The service connects a number on a hiring sign with the questions an owner wants asked and a place to review the answers.

The work

From idea to launch

  1. 01

    Connect the sign to an application

    We designed the hiring sign, public job page, and phone workflow as parts of one service. Applicants can call the number or use the job page to apply.

  2. 02

    Ask the owner’s questions

    The voice interview asks the questions configured for the job, records the conversation, and turns the responses into a transcript and summary. The employer can review the underlying answers.

  3. 03

    Give the owner a place to review

    We built the dashboard around applicant review: see who applied, read the summary, and inspect the conversation before following up. The employer makes the hiring decision.

A walkthrough of the product’s sample dashboard.
The launched product

What it does today.

The launched service joins the public website, hiring number, interview, notifications, and employer dashboard. It demonstrates the full path from an AI conversation to information a business owner can act on.

Visit My Friendly Staff

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