Studio launch / From idea to working product
My Friendly Staff
A phone number that interviews job applicants.
Endcap took My Friendly Staff from the product idea to a launched hiring service, including the brand, website, voice workflow, and employer dashboard.
- Product planning
- Brand and website
- Voice AI and call handling
- Applicant dashboard
- Launch and iteration


The starting point
Small business owners cannot always stop work to answer a hiring call. They need a way to collect the same basic information from each applicant and decide who to call back.
Endcap’s role
We developed the product around that first conversation. The service connects a number on a hiring sign with the questions an owner wants asked and a place to review the answers.
From idea to launch
- 01
Connect the sign to an application
We designed the hiring sign, public job page, and phone workflow as parts of one service. Applicants can call the number or use the job page to apply.
- 02
Ask the owner’s questions
The voice interview asks the questions configured for the job, records the conversation, and turns the responses into a transcript and summary. The employer can review the underlying answers.
- 03
Give the owner a place to review
We built the dashboard around applicant review: see who applied, read the summary, and inspect the conversation before following up. The employer makes the hiring decision.
What it does today.
The launched service joins the public website, hiring number, interview, notifications, and employer dashboard. It demonstrates the full path from an AI conversation to information a business owner can act on.
Visit My Friendly StaffHave a product you want to launch?
Tell us what you’re working on. We can help plan the project, build what’s needed, and get it working for your team.
Talk with Endcap