Case study
Great OC Condos
Identity and a leasing site for a ten-home Laguna Hills portfolio.
Casa De Laguna.
Laguna Hills, California
The situation
Great OC Condos owns and leases ten homes inside Casa De Laguna in Laguna Hills. The previous site was a 2013 iWeb export with separate rental pages, a fixed-width layout, and an expired-hosting banner.
Nineteen pages and 53 photographs were recovered from the old site. The new work covered the identity, the information structure, and one place to explain the community, the homes, and current availability.
The previous website (2013)
greatOCcondos.com
WELCOME TO GREATOCONDOS.COM
Offering condominium sales and rentals in Southern California, with a focus on the Orange County market.
Click here to view rentals
Copyright 2013 · Parker & Associates, Inc.
The identity
The GOC mark draws the G and the reversed C as two single story houses with the copper O of the pond between them. One SVG supplies the mark everywhere it appears, with a smaller version for the favicon.
Pine, stone, mist, and copper come from the landscaping, water, and original homes. Newsreader sets the headlines and Jost the wordmark and labels. The copy distinguishes the ten-home portfolio from the community and its association.
The website
The site carries the Great OC Condos name, with Homes at Casa De Laguna as its headline. It documents the community, the central pond, and the homes currently being marketed.
Availability, phone, and form all resolve into one leasing path. The copy stays factual, and the photography provides the visual description.
The work
01
One mark, wordmark, and color palette for the portfolio.
02
Recovery of 19 pages, 53 photographs, captions, and property details from the 2013 site.
03
A responsive site that separates the community, the portfolio, and current availability.
04
Aerial film, stills, copy, and one phone-and-form inquiry path.
The current site
The domain now has a responsive portfolio site with current availability. A visitor can review the community, the homes, and the leasing contact without sorting through the archived pages.
- 10
- homes · one tract portfolio
- 19
- old pages recovered
- 53
- original photographs recovered
“We own ten homes at Casa De Laguna and were still sending people to a site built in 2013. [Endcap] pulled the photos and details out of the old site, designed a logo from the rooflines and the pond, and put the community, the homes and current availability in one place. It’s the first time the website has looked like the place we actually rent.”
Owner, Great OC Condos
Next project
Marbella Plaza
Property website & leasing brochure
See the project
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