01
Name and mark
A naming shortlist when the business or property needs one, then the selected mark. An existing name or logo stays when it still fits.
ServicesEndcap / Branding
Branding studio in Laguna Hills, Orange County
The best branding studio in Orange County
Logos, identities and brand guides for Orange County businesses and properties, designed together with the website, signs and print that carry them.
We reply within an hour during business hours. Or email hello@endcap.design
Noah pulled the photos and details out of the old site, designed a logo from the rooflines and the pond, and put the community, the homes and current availability in one place.
- Name and markA naming shortlist when needed, then the selected mark
- Color and typeSpecifications your team and printers can follow
- Brand guideA concise guide for consistent use
- In writingDeliverables, review rounds, fee and schedule agreed first
Great OC CondosWebsite and identity 
Great OC CondosIdentity, concept print and sign 
My Friendly StaffBrand and website The Great OC Condos identity and website are completed work. The property sheet and leasing sign are concept applications.
Why Endcap
Why Orange County businesses choose Endcap for branding
- 01
One studio for the brand and the website
The identity, the website and the printed pieces come from the same designers, so the mark, colors and type match everywhere.
- 02
Drawn from the business or the place
The Great OC Condos mark comes from the community’s rooflines and its koi pond.
See Great OC Condos - 03
Files you can use
Logo variations, color and type specifications, and a concise guide for anyone who uses the brand after us.
- 04
A fee you see first
We agree on the deliverables, review rounds, fee and schedule before production.
What you receive
THE BRAND,
complete
Everything the business or property needs to look like itself everywhere, from the sign by the road to the website.
02
Color
A small palette with print and screen values, chosen for the places the brand will appear.
03
Typography
One or two typefaces with sizes and weights for headings, text and signs.
04
Brand guide
Logo variations, spacing, color and type rules in a concise guide anyone can follow.
05
Website
The identity carried into the website, designed and built by the same studio.
06
Print and signs
Brochure, presentation and signage artwork as agreed. Fabrication, permitting and installation stay with your sign contractor.
Process
HOW A BRANDING
PROJECT works
01
Talk it through
What the business or property is, where the brand needs to appear, and anything that should stay.
02
Proposal
Deliverables, review rounds, fee and schedule, agreed before production.
03
Design and review
The mark, color and type, reviewed in the agreed rounds.
04
Files and applications
Final artwork, variations and the guide, then the website, print or signs you chose.
Questions
Can we keep our existing name or logo?
Yes. An existing name or identity can stay when it still fits. We can refine it, or build the colors, type and guide around it.
Do you name businesses and properties?
Yes, when the project needs it. Naming is scoped in the proposal: a shortlist first, then the selected name carried into the identity.
What files do we receive?
Logo variations, color and type specifications, and a concise brand guide, plus the artwork for the applications we agree on.
Can you design the website too?
Yes. Most branding projects include the website, so the identity and the site launch together. See website design.
Who makes the signs?
We prepare the sign artwork. Fabrication, permitting and installation stay with your sign contractor, working from their dimensions, materials and lighting.
How long does branding take?
It depends on naming, the number of review rounds, and the applications. The proposal confirms the schedule before work starts.
Our work
BRANDING
work
An identity for a ten home portfolio in Laguna Hills, and the brand for a hiring product.
Contact Endcap
YOUR BRANDING
proposal
Send the business or property, anything that should stay, and where the brand needs to appear. The proposal lists the deliverables, review rounds, fee and schedule.
We reply within an hour during business hours, and we only use your details to answer you.
Get a branding proposal or email Noah at hello@endcap.design