Endcap.

City guides / Naples-Marco Island

NAPLES web design.

Endcap Design is a web design agency that designs and builds websites for businesses, with the branding and marketing to match, and works remotely with clients outside Southern California. This guide collects the business numbers, building activity, and Florida rules we would look at before designing a site for a business in Naples or elsewhere in the metro, including Marco Island and Everglades.

Start a Naples project See the numbers

Updated October 2026 with building permits through August 2026, from U.S. Census Bureau data. Sources are listed at the end of this page.

Map of the United States showing Orange County, California, and the cities covered by our city guidesNaplesOrange County

Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email.

The market

NAPLES
in numbers.

The figures that shape who a Naples website is for and what it needs to do. Each figure is the most recent Census release in this guide’s data, with its year shown.

417,131

residents in the metro

Census population estimate, July 2025

+10.6%

population change since 2020

April 2020 to July 2025; the US grew 3.1%

14,541

business locations with employees

County Business Patterns 2023

1,485

real estate businesses

NAICS 531, 2023

193

property management companies

Residential and nonresidential, 2023

2,472

new housing units permitted

January through August 2026

$95,862

median household income

American Community Survey 2024

22%

of households rent their home

36,876 renter households

Business mix

WHO DOES BUSINESS
in Naples.

Real estate brokerages are the most concentrated of these businesses in the Naples metro: 231 for every 100,000 residents, and their share of local businesses is 3.38 times the national share. Builders and developers follow at 1.54 times the national share. Restaurants and bars are less common here than nationally, at 0.74 times the national share.

The chart compares each sector’s share of Naples-area business locations with its share nationally (a location quotient). 1.00× matches the US; higher means the sector is more concentrated here. County Business Patterns 2023.

  1. Real estate brokerages964 locations · 231 per 100,000 residents3.38×
  2. Builders and developers680 locations · 163 per 100,000 residents1.54×
  3. Specialty contractors1,387 locations · 333 per 100,000 residents1.53×
  4. Property management companies193 locations · 46 per 100,000 residents1.41×
  5. Self-storage operators43 locations · 10 per 100,000 residents1.33×
  6. Commercial building owners64 locations · 15 per 100,000 residents1.06×
  7. Law offices335 locations · 80 per 100,000 residents1.06×
  8. Architecture and engineering firms191 locations · 46 per 100,000 residents0.94×
  9. Dental offices190 locations · 46 per 100,000 residents0.81×
  10. Restaurants and bars920 locations · 221 per 100,000 residents0.74×

Building activity

WHAT’S BEING
built.

New buildings mean new properties to lease and new businesses to open. Census Building Permits Survey, August 2026.

Builders in the Naples metro were authorized to build 2,472 new housing units from January through August 2026, 15% more than the 2,153 in the same months of 2025.

39% of those units are in buildings with five or more homes, against 32% nationally.

The pipeline mixes single-family subdivisions with apartment buildings, so builders, property managers, and the retail landlords who follow new rooftops all have something to launch.

Jan–Aug 20252,153
Jan–Aug 20262,472
  • Single-family 1,490
  • Two to four units 10
  • Five or more 972

What this means for your site

BUILT FOR
Naples.

What we would plan into a Naples website, based on the numbers above.

Talk through your site
  1. 01

    A site for each property

    Commercial building owners and lessors have 64 staffed offices in the metro, 1.06 times the national share of local businesses. A leasing website for each center or building, with a site plan and available suites, gives tenants and their brokers a direct path to the owner.

  2. 02

    Pages written for owners

    Naples has 1.41 times the national share of property management companies, so owners have several firms to compare. A management website needs its services, reporting, and a request for a management proposal where an owner can find them.

  3. 03

    Show the deals

    Brokerages are 3.38 times as concentrated here as nationally. A brokerage site stands out with closed deals, current listings that stay up to date, and a page for each broker.

  4. 04

    Privacy notice and opt-outs

    The Florida Digital Bill of Rights applies to many businesses that collect visitors’ details in Florida. A covered site needs a current privacy notice and working opt-out links.

  5. 05

    Accessible by default

    Every site we build follows WCAG 2.2 AA practice: readable contrast, keyboard navigation, labeled forms, and text alternatives for images. Federal ADA website lawsuits run into the thousands each year, most of them filed in New York, Florida, and Illinois.

Florida rules

WHAT THE LAW
asks of your site.

State rules that change what goes on a business or real estate website in Florida, checked against official sources as of October 9, 2026. This is general information, not legal advice; your counsel owns the final wording.

Worth knowing Most of the Florida Digital Bill of Rights applies only to companies with over $1 billion in global revenue, but § 501.715 applies to any for-profit business in Florida that collects personal data and sells sensitive data, which must get prior consent and post the notice "NOTICE: This website may sell your sensitive personal data."

Privacy

Florida Digital Bill of Rights

Fla. Stat. Sections 501.701 to 501.722. · in effect since July 1, 2024 Source

Florida does not have a broadly applicable comprehensive privacy law. The Florida Digital Bill of Rights is a comprehensive-style law, but its main controller duties apply only to for-profit businesses that do business in Florida, make more than $1 billion in global gross annual revenue, and either derive 50 percent or more of revenue from online advertising, operate a consumer smart speaker and voice command service, or operate an app store with at least 250,000 applications (Section 501.702(9)). One provision, the sensitive-data sale rule in Section 501.715, applies to any for-profit business that does business in Florida and collects personal data.

What the website needs
  • A covered controller must provide a reasonably accessible and clear privacy notice, updated at least annually, listing the categories of personal data processed, the purpose, how to exercise and appeal rights, the categories of data shared with third parties and of those third parties, and the methods for submitting requests (Section 501.711(1)).
  • A covered controller must provide a mechanism on its website for consumers to submit requests (Section 501.709(3)).
  • A covered controller that sells personal data or processes it for targeted advertising must clearly and conspicuously disclose that processing and how to opt out (Section 501.711(4)).

Real estate advertising

What a Florida brokerage site must show

Fla. Stat. §475.25(1)(c); F.A.C. 61J2-10.025; F.A.C. 61J2-10.026 Source

All Florida real estate advertisements must include the licensed name of the brokerage firm and must be presented so that reasonable people know they are dealing with a real estate licensee. On an internet site, the brokerage firm name must be placed adjacent to, or immediately above or below, the point of contact information.

What the website needs
  • Under F.A.C. 61J2-10.025(1), all real estate advertisements must include the licensed name of the brokerage firm, and no advertisement may be fraudulent, false, deceptive or misleading.
  • Under F.A.C. 61J2-10.025(2), when a licensee's personal name appears in an advertisement, at least the licensee's last name must be used as it is registered with the Commission.
  • Under F.A.C. 61J2-10.025(3)(a), when advertising on a site on the Internet, the brokerage firm name must be placed adjacent to or immediately above or below the point of contact information, which includes mailing and street addresses, email addresses, and telephone or fax numbers for the firm or licensee.
  • Under F.A.C. 61J2-10.026(4), team or group names may include the word "team" or "group" but may not include words such as Agency, Associates, Brokerage, Brokers, Company, Corporation, Corp., Inc., LLC, LP, LLP, Partnership, Properties, Property, Real Estate or Realty, or similar words suggesting a separate brokerage or company.
  • Under F.A.C. 61J2-10.026(6), in advertisements containing a team or group name, the team or group name may not be in larger print than the name of the registered brokerage, and the advertising must make clear that the public is dealing with a team or group.

Accessibility

The federal ADA

ADA Title III Source

Title III of the ADA covers businesses open to the public, but the Department of Justice has no regulation that sets a technical standard for private business websites. DOJ's web guidance says businesses have flexibility in how they make their websites accessible and points to WCAG as a helpful existing technical standard. Federal appeals courts have not agreed on when a website is covered, so a website's legal status can depend on where a lawsuit is filed and whether the site is connected to a physical location. Florida has no separate website accessibility statute for private businesses in our research, so WCAG 2.2 AA is the practical target.

What the website needs
  • For public agencies only: Accessibility of state agency information technology. Florida state agencies must make the electronic and information technology they acquire on or after July 1, 2006, accessible under Section 508 of the federal Rehabilitation Act, unless doing so would impose an undue burden, in which case they must provide the information through an alternative method.

What we design

FOR NAPLES
businesses.

Ordered by how concentrated each kind of business is in the Naples metro. We design for every kind of business.

964real estate brokerages in the metro

Brokerage websites with listings, team pages, and closed deals

680builders and developers in the metro

Project websites for pre-leasing and a portfolio for the firm

1,387specialty contractors in the metro

Websites that turn local searches into estimate requests

193property management companies in the metro

Company websites that win owner clients and link residents to their portal

43self-storage operators in the metro

Facility websites with unit sizes and rental links

64commercial building owners in the metro

Websites for landlords and their centers, offices, and industrial buildings

Portfolio

RECENT
work.

Websites and identities we have designed and built for our clients. See all of our work.

Great OC Condos website, with the identity on pineGreat OC CondosWebsite & identityDrivewAI website on a laptop and a phoneDrivewAIWebsite & productMy Friendly Staff dashboard on a studio monitor, with an applicant on a phoneMy Friendly StaffBrand, website & product

Client words

IN THEIR
words.

We own ten homes at Casa De Laguna and were still sending people to a site built in 2013. Noah pulled the photos and details out of the old site, designed a logo from the rooflines and the pond, and put the community, the homes and current availability in one place. It’s the first time the website has looked like the place we actually rent.

OwnerGreat OC CondosSee the project

“Highly recommend. Great work.”

Dan ParkerGreat OC Condos · Google review

FAQ

NAPLES
questions.

Anything else? Ask us directly or text Noah at (425) 233-0769.

How many real estate businesses are in the Naples area?

The Census Bureau counted 1,485 real estate business locations with employees in the Naples metro in 2023, including 964 offices of agents and brokers and 193 property management companies.

How much new construction is happening in Naples?

From January through August 2026, the Naples metro permitted 2,472 new housing units, 15% more than a year earlier, according to the Census Building Permits Survey.

Does Florida have a privacy law that affects business websites?

Yes. The Florida Digital Bill of Rights (Fla. Stat. Sections 501.701 to 501.722.) took effect July 1, 2024. Florida does not have a broadly applicable comprehensive privacy law. The Florida Digital Bill of Rights is a comprehensive-style law, but its main controller duties apply only to for-profit businesses that do business in Florida, make more than $1 billion in global gross annual revenue, and either derive 50 percent or more of revenue from online advertising, operate a consumer smart speaker and voice command service, or operate an app store with at least 250,000 applications (Section 501.702(9)).

What does Florida require on a real estate website?

All Florida real estate advertisements must include the licensed name of the brokerage firm and must be presented so that reasonable people know they are dealing with a real estate licensee. On an internet site, the brokerage firm name must be placed adjacent to, or immediately above or below, the point of contact information. (Fla. Stat. §475.25(1)(c); F.A.C. 61J2-10.025; F.A.C. 61J2-10.026)

Do you work with Naples businesses remotely?

Yes. Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email. You review the design and the working site online before launch.

How much does a website cost?

We quote each project after a short conversation, once we know the pages, content, and features it needs. The proposal lists the deliverables, schedule, and price, and we agree on it before work begins.

How long does a website take?

Most websites take two to four weeks once the content is ready. The proposal confirms the schedule.

Nearby city guides

Other markets near Naples

Cape Coral, FL875,607 residentsNorth Port, FL948,158 residentsMiami, FL6,391,072 residentsPort St. Lucie, FL568,721 residentsTampa, FL3,418,895 residentsLakeland, FL874,790 residentsAll city guides 200 metros

National rankings: where the US is building, property managers by metro, brokerages by metro, and commercial landlords by metro.

Sources

Figures are for the metropolitan statistical area unless noted. Business counts cover locations with paid employees. Data refreshed 2026-10-10.

Contact Endcap

START A
project.

A website, a brand, or a complete set of materials.
We reply within an hour during business hours, and we only use your details to answer you.

Start a project or call or text Noah at (425) 233-0769

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