Privacy
Privacy law status in Washington
Washington has not enacted a comprehensive consumer data privacy law as of October 9, 2026. Privacy laws in other states, and federal rules, can still apply when a site collects data from their residents.
City guides / Yakima
YAKIMA web design.
Endcap Design is a web design agency that designs and builds websites for businesses, with the branding and marketing to match, and works remotely with clients outside Southern California. This guide collects the business numbers, building activity, and Washington rules we would look at before designing a site for a business in Yakima or elsewhere in the metro, including Sunnyside, Grandview, Selah, and Toppenish.
Updated October 2026 with building permits through August 2026, from U.S. Census Bureau data. Sources are listed at the end of this page.
Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email.
The market
YAKIMA
in numbers.
The figures that shape who a Yakima website is for and what it needs to do. Each figure is the most recent Census release in this guide’s data, with its year shown.
259,185
residents in the metro
Census population estimate, July 2025
+1.0%
population change since 2020
April 2020 to July 2025; the US grew 3.1%
5,010
business locations with employees
County Business Patterns 2023
215
real estate businesses
NAICS 531, 2023
47
property management companies
Residential and nonresidential, 2023
477
new housing units permitted
January through August 2026
$75,399
median household income
American Community Survey 2024
40%
of households rent their home
36,421 renter households
Business mix
WHO DOES BUSINESS
in Yakima.
Builders and developers are the most concentrated of these businesses in the Yakima metro: 85 for every 100,000 residents, and their share of local businesses is 1.45 times the national share. Specialty contractors follow at 1.39 times the national share. Real estate brokerages are less common here than nationally, at 0.54 times the national share.
The chart compares each sector’s share of Yakima-area business locations with its share nationally (a location quotient). 1.00× matches the US; higher means the sector is more concentrated here. County Business Patterns 2023.
Building activity
WHAT’S BEING
built.
New buildings mean new properties to lease and new businesses to open. Census Building Permits Survey, August 2026.
Builders in the Yakima metro were authorized to build 477 new housing units from January through August 2026, 6% fewer than the 508 in the same months of 2025.
10% of those units are in buildings with five or more homes, against 32% nationally.
Most new construction here is single-family. New subdivisions and the shopping centers that follow them need leasing and community websites as each phase opens.
- Single-family 385
- Two to four units 45
- Five or more 47
What this means for your site
BUILT FOR
Yakima.
What we would plan into a Yakima website, based on the numbers above.
Talk through your site- 01
A site for each property
Commercial building owners and lessors have 21 staffed offices in the metro, 1.01 times the national share of local businesses. A leasing website for each center or building, with a site plan and available suites, gives tenants and their brokers a direct path to the owner.
- 02
Rentals one tap from the homepage
40% of households here rent, against 35% nationally. Property management and apartment sites should put available rentals, the application, and the resident portal at the top of the homepage on phones.
- 03
Menus and hours up front
Restaurants and bars are 1.16 times as concentrated here as nationally. A restaurant or retail tenant site needs the menu as real text, current hours, and ordering or reservation links on the first screen of a phone.
- 04
Washington license details
Brokerage websites in Washington carry specific disclosure requirements (RCW 18.85.361(8); RCW 18.85.011(1) and (4); WAC 308-124B-210 (Advertising), effective October 31, 2010). We build them into the footer and listing templates, so every page that advertises a property has them.
- 05
Accessible by default
Every site we build follows WCAG 2.2 AA practice: readable contrast, keyboard navigation, labeled forms, and text alternatives for images. Federal ADA website lawsuits run into the thousands each year, most of them filed in New York, Florida, and Illinois.
Washington rules
WHAT THE LAW
asks of your site.
State rules that change what goes on a business or real estate website in Washington, checked against official sources as of October 9, 2026. This is general information, not legal advice; your counsel owns the final wording.
Worth knowing Washington has no comprehensive privacy law, but the My Health My Data Act applies to any business that collects consumer health data from Washington consumers, with no revenue threshold, and requires a separate consumer health data privacy policy linked from the homepage.
Real estate advertising
What a Washington brokerage site must show
All Washington advertising for brokerage services, including internet advertising, web pages and email, must include the firm's licensed name or licensed assumed name in a clear and conspicuous manner. Brokers who use a name, title or brand, such as a team name, without an assumed name license must display the firm's licensed name with it and may not use entity or brokerage terms in that name.
What the website needs
- Under WAC 308-124B-210(1), all advertising or solicitations for brokerage services, including internet-based advertising, web pages and email, must include the firm name or an assumed name as licensed.
- Under RCW 18.85.361(8), advertising in any manner without the real estate firm's name or assumed name as licensed in a clear and conspicuous manner is a ground for discipline, except that licensees advertising their own personally owned real property need only disclose that they hold a real estate license.
- Under RCW 18.85.011(4), "clear and conspicuous" means the term is of such color, contrast, size or audibility, and presented in such a manner, as to be readily noticed and understood.
- Under WAC 308-124B-210(2)(a), a broker or managing broker using a name, title or brand without an assumed name license must always display the firm's licensed name or licensed assumed name clearly and conspicuously together with that name, title or brand.
- Under WAC 308-124B-210(2)(b) and (c), that name, title or brand may not suggest a separate legal entity, such as "Inc.," "LLC," "LLP," "Corp.," "firm," or "company," and may not use terms commonly understood to refer to a firm or office, such as "realty," "realtors," "firm," or "real estate."
Accessibility
The federal ADA
Title III of the ADA covers businesses open to the public, but the Department of Justice has no regulation that sets a technical standard for private business websites. DOJ's web guidance says businesses have flexibility in how they make their websites accessible and points to WCAG as a helpful existing technical standard. Federal appeals courts have not agreed on when a website is covered, so a website's legal status can depend on where a lawsuit is filed and whether the site is connected to a physical location. Washington has no separate website accessibility statute for private businesses in our research, so WCAG 2.2 AA is the practical target.
What we design
FOR YAKIMA
businesses.
Ordered by how concentrated each kind of business is in the Yakima metro. We design for every kind of business.
221builders and developers in the metro
Project websites for pre-leasing and a portfolio for the firm
435specialty contractors in the metroWebsites that turn local searches into estimate requests
13self-storage operators in the metroFacility websites with unit sizes and rental links
498restaurants and bars in the metroWebsites with menus, hours, and ordering links
21commercial building owners in the metroWebsites for landlords and their centers, offices, and industrial buildings
47property management companies in the metroCompany websites that win owner clients and link residents to their portal
Portfolio
RECENT
work.
Websites and identities we have designed and built for our clients. See all of our work.
Client words
IN THEIR
words.
We own ten homes at Casa De Laguna and were still sending people to a site built in 2013. Noah pulled the photos and details out of the old site, designed a logo from the rooflines and the pond, and put the community, the homes and current availability in one place. It’s the first time the website has looked like the place we actually rent.
“Highly recommend. Great work.”
How many real estate businesses are in the Yakima area?
The Census Bureau counted 215 real estate business locations with employees in the Yakima metro in 2023, including 53 offices of agents and brokers and 47 property management companies.
How much new construction is happening in Yakima?
From January through August 2026, the Yakima metro permitted 477 new housing units, 6% fewer than a year earlier, according to the Census Building Permits Survey.
Does Washington have a privacy law that affects business websites?
Washington has not enacted a comprehensive consumer data privacy law as of October 9, 2026. Privacy laws in other states can still apply when a website collects data from their residents.
What does Washington require on a real estate website?
All Washington advertising for brokerage services, including internet advertising, web pages and email, must include the firm's licensed name or licensed assumed name in a clear and conspicuous manner. Brokers who use a name, title or brand, such as a team name, without an assumed name license must display the firm's licensed name with it and may not use entity or brokerage terms in that name. (RCW 18.85.361(8); RCW 18.85.011(1) and (4); WAC 308-124B-210 (Advertising), effective October 31, 2010)
Do you work with Yakima businesses remotely?
Yes. Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email. You review the design and the working site online before launch.
How much does a website cost?
We quote each project after a short conversation, once we know the pages, content, and features it needs. The proposal lists the deliverables, schedule, and price, and we agree on it before work begins.
How long does a website take?
Most websites take two to four weeks once the content is ready. The proposal confirms the schedule.
Nearby city guides
Other markets near Yakima
Kennewick, WA324,334 residentsSeattle, WA4,161,883 residentsOlympia, WA304,261 residentsBremerton, WA283,374 residentsPortland, OR2,542,282 residentsSpokane, WA608,012 residentsAll city guides 200 metros
National rankings: where the US is building, property managers by metro, brokerages by metro, and commercial landlords by metro.
Sources
- Business counts U.S. Census Bureau, County Business Patterns 2023 (NAICS 2017) Data
- Population U.S. Census Bureau, Population Estimates Program, Vintage 2025 Data
- Income and housing U.S. Census Bureau, American Community Survey 1-year 2024 Data
- Building permits U.S. Census Bureau, Building Permits Survey, January-August 2026 year-to-date vs. same months of 2025 Data
- Metro definitions OMB metropolitan statistical areas, July 2023 (OMB Bulletin 23-01) Data
Figures are for the metropolitan statistical area unless noted. Business counts cover locations with paid employees. Data refreshed 2026-10-10.
Contact Endcap
START A
project.
A website, a brand, or a complete set of materials.
We reply within an hour during business hours, and we only use your details to answer you.
Start a project or call or text Noah at (425) 233-0769