City guides / Waco

WACO web design.

Endcap Design is a web design agency that designs and builds websites for businesses, with the branding and marketing to match, and works remotely with clients outside Southern California. This guide collects the business numbers, building activity, and Texas rules we would look at before designing a site for a business in Waco or elsewhere in the metro, including Hewitt, Robinson, Bellmead, and Woodway.

Updated October 2026 with building permits through August 2026, from U.S. Census Bureau data. Sources are listed at the end of this page.

Map of the United States showing Orange County, California, and the cities covered by our city guidesWacoOrange County

Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email.

The market

WACO
in numbers.

The figures that shape who a Waco website is for and what it needs to do. Each figure is the most recent Census release in this guide’s data, with its year shown.

308,807

residents in the metro

Census population estimate, July 2025

+4.2%

population change since 2020

April 2020 to July 2025; the US grew 3.1%

6,481

business locations with employees

County Business Patterns 2023

272

real estate businesses

NAICS 531, 2023

57

property management companies

Residential and nonresidential, 2023

1,206

new housing units permitted

January through August 2026

$67,792

median household income

American Community Survey 2024

37%

of households rent their home

42,690 renter households

Business mix

WHO DOES BUSINESS
in Waco.

Self-storage operators are the most concentrated of these businesses in the Waco metro: 6 for every 100,000 residents, and their share of local businesses is 1.18 times the national share. Restaurants and bars follow at 1.08 times the national share. Architecture and engineering firms are less common here than nationally, at 0.64 times the national share.

The chart compares each sector’s share of Waco-area business locations with its share nationally (a location quotient). 1.00× matches the US; higher means the sector is more concentrated here. County Business Patterns 2023.

  1. Self-storage operators17 locations · 6 per 100,000 residents1.18×
  2. Restaurants and bars596 locations · 193 per 100,000 residents1.08×
  3. Commercial building owners28 locations · 9 per 100,000 residents1.05×
  4. Specialty contractors421 locations · 136 per 100,000 residents1.04×
  5. Builders and developers190 locations · 62 per 100,000 residents0.96×
  6. Property management companies57 locations · 18 per 100,000 residents0.93×
  7. Dental offices88 locations · 28 per 100,000 residents0.84×
  8. Real estate brokerages97 locations · 31 per 100,000 residents0.76×
  9. Law offices102 locations · 33 per 100,000 residents0.73×
  10. Architecture and engineering firms58 locations · 19 per 100,000 residents0.64×

Building activity

WHAT’S BEING
built.

New buildings mean new properties to lease and new businesses to open. Census Building Permits Survey, August 2026.

Builders in the Waco metro were authorized to build 1,206 new housing units from January through August 2026, about the same as the 1,186 in the same months of 2025.

50% of those units are in buildings with five or more homes, against 32% nationally.

That is an apartment-heavy pipeline. Each new community needs a leasing website, usually before construction finishes, and the developer often needs a project site for investors and the city as well.

Jan–Aug 20251,186
Jan–Aug 20261,206
  • Single-family 558
  • Two to four units 44
  • Five or more 604

What this means for your site

BUILT FOR
Waco.

What we would plan into a Waco website, based on the numbers above.

Talk through your site
  1. 01

    A site for each property

    Commercial building owners and lessors have 28 staffed offices in the metro, 1.05 times the national share of local businesses. A leasing website for each center or building, with a site plan and available suites, gives tenants and their brokers a direct path to the owner.

  2. 02

    Launch before the building opens

    50% of new homes permitted this year are in buildings of five or more units. Pre-leasing websites need to be live months before the first move-in.

  3. 03

    Privacy notice and opt-outs

    The Texas Data Privacy and Security Act (TDPSA) applies to many businesses that collect visitors’ details in Texas. A covered site needs a current privacy notice and working opt-out links, and it must honor browser opt-out signals such as Global Privacy Control.

  4. 04

    Accessible by default

    Every site we build follows WCAG 2.2 AA practice: readable contrast, keyboard navigation, labeled forms, and text alternatives for images. Federal ADA website lawsuits run into the thousands each year, most of them filed in New York, Florida, and Illinois.

Texas rules

WHAT THE LAW
asks of your site.

State rules that change what goes on a business or real estate website in Texas, checked against official sources as of October 9, 2026. This is general information, not legal advice; your counsel owns the final wording.

Worth knowing Texas brokerage and agent websites need two homepage links, one to the TREC Consumer Protection Notice and one to a completed Information About Brokerage Services form, under 22 TAC § 531.18 and § 531.20.

Privacy

Texas Data Privacy and Security Act (TDPSA)

Tex. Bus. & Com. Code ch. 541 · in effect since July 1, 2024 Source

The TDPSA applies to a person that conducts business in Texas or produces a product or service consumed by Texas residents, that processes or sells personal data, and that is not a small business as defined by the U.S. Small Business Administration. There is no consumer-count or revenue threshold. A small business that is otherwise exempt still may not sell sensitive personal data without the consumer's prior consent (§ 541.107).

What the website needs
  • A controller must provide a reasonably accessible and clear privacy notice listing the categories of personal data processed, including any sensitive data, the purposes, how consumers can exercise their rights and appeal, the categories of data shared with third parties and the categories of those third parties, and the request methods the controller offers (§ 541.102(a)).
  • A controller that sells sensitive personal data must include the notice 'NOTICE: We may sell your sensitive personal data.' and one that sells biometric data must include 'NOTICE: We may sell your biometric personal data.', each posted in the same place and manner as the privacy notice (§ 541.102(b)-(c)).
  • A controller that sells personal data or uses it for targeted advertising must clearly and conspicuously disclose that processing and how a consumer can opt out (§ 541.103).
  • A controller must offer two or more secure and reliable methods for rights requests and, if it maintains a website, a mechanism on the website for submitting requests; it may not require a consumer to create a new account (§ 541.055(a)-(c)).

Real estate advertising

What a Texas brokerage site must show

22 TAC §535.155; 22 TAC §535.154; 22 TAC §531.18; 22 TAC §531.20 Source

Every Texas real estate advertisement, which TREC defines to include the Internet, social media, email and text messages, must show the name of the license holder or team placing it and the broker's name in a readily noticeable location. The broker's name must be at least half the size of the largest contact information for any sales agent, associated broker or team name in the advertisement.

What the website needs
  • Under 22 TAC §535.155(a), each advertisement must include, in a readily noticeable location, the name of the license holder or team placing it and the broker's name in at least half the size of the largest contact information for any sales agent, associated broker or team name in the advertisement.
  • Under 22 TAC §535.155(b), "advertisement" includes all electronic media, including email, text messages, social media and the Internet, and "contact information" includes a name, phone number, email address, website address, social media handle or scan code.
  • Under 22 TAC §535.155(c), for an advertisement on social media or by text, the required information may appear on a separate page or on the license holder's account profile page if that page is readily accessible by a direct link from the post or text and the information is readily noticeable there.
  • Under 22 TAC §531.18(b)(2), each license holder must place a link to the Consumer Protection Notice (TREC No. CN 1-5) in a readily noticeable place on the homepage of each business website, labeled "Texas Real Estate Commission Consumer Protection Notice" in at least 10 point font or "TREC Consumer Protection Notice" in at least 12 point font.
  • Under 22 TAC §531.20(b)(1), each license holder must place a link to a completed Information About Brokerage Services notice (TREC No. IABS 1-2) in a readily noticeable place on the homepage of each business website, labeled "Texas Real Estate Commission Information About Brokerage Services" in at least 10 point font or "TREC Information About Brokerage Services" in at least 12 point font.

Accessibility

The federal ADA

ADA Title III Source

Title III of the ADA covers businesses open to the public, but the Department of Justice has no regulation that sets a technical standard for private business websites. DOJ's web guidance says businesses have flexibility in how they make their websites accessible and points to WCAG as a helpful existing technical standard. Federal appeals courts have not agreed on when a website is covered, so a website's legal status can depend on where a lawsuit is filed and whether the site is connected to a physical location. Texas has no separate website accessibility statute for private businesses in our research, so WCAG 2.2 AA is the practical target.

What the website needs
  • For public agencies only: Accessibility of electronic and information resources for state agencies. Subchapter M covers state agencies, including university systems and institutions of higher education, and its definition of electronic and information resources includes websites. Section 2054.453 directs the Department of Information Resources to adopt rules on the accessibility of state agency electronic and information resources and to consider the federal Section 508 standards in 36 C.F.R. Part 1194.

What we design

FOR WACO
businesses.

Ordered by how concentrated each kind of business is in the Waco metro. We design for every kind of business.

Portfolio

RECENT
work.

Websites and identities we have designed and built for our clients. See all of our work.

Client words

IN THEIR
words.

We own ten homes at Casa De Laguna and were still sending people to a site built in 2013. Noah pulled the photos and details out of the old site, designed a logo from the rooflines and the pond, and put the community, the homes and current availability in one place. It’s the first time the website has looked like the place we actually rent.

OwnerGreat OC CondosSee the project

“Highly recommend. Great work.”

Dan ParkerGreat OC Condos · Google review

FAQ

WACO
questions.

Anything else? Ask us directly or text Noah at (425) 233-0769.

How many real estate businesses are in the Waco area?

The Census Bureau counted 272 real estate business locations with employees in the Waco metro in 2023, including 97 offices of agents and brokers and 57 property management companies.

How much new construction is happening in Waco?

From January through August 2026, the Waco metro permitted 1,206 new housing units, according to the Census Building Permits Survey.

Does Texas have a privacy law that affects business websites?

Yes. The Texas Data Privacy and Security Act (TDPSA) (Tex. Bus. & Com. Code ch. 541) took effect July 1, 2024. The TDPSA applies to a person that conducts business in Texas or produces a product or service consumed by Texas residents, that processes or sells personal data, and that is not a small business as defined by the U.S. Small Business Administration.

What does Texas require on a real estate website?

Every Texas real estate advertisement, which TREC defines to include the Internet, social media, email and text messages, must show the name of the license holder or team placing it and the broker's name in a readily noticeable location. The broker's name must be at least half the size of the largest contact information for any sales agent, associated broker or team name in the advertisement. (22 TAC §535.155; 22 TAC §535.154; 22 TAC §531.18; 22 TAC §531.20)

Do you work with Waco businesses remotely?

Yes. Endcap is based in Orange County, California, and works remotely with clients outside Southern California by video call, phone, and email. You review the design and the working site online before launch.

How much does a website cost?

We quote each project after a short conversation, once we know the pages, content, and features it needs. The proposal lists the deliverables, schedule, and price, and we agree on it before work begins.

How long does a website take?

Most websites take two to four weeks once the content is ready. The proposal confirms the schedule.

Nearby city guides

Other markets near Waco

Sources

Figures are for the metropolitan statistical area unless noted. Business counts cover locations with paid employees. Data refreshed 2026-10-10.

Contact Endcap

START A
project.

A website, a brand, or a complete set of materials.
We reply within an hour during business hours, and we only use your details to answer you.

Start a project or call or text Noah at (425) 233-0769

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