Services · Syndication

LoopNet and Crexi listings, built properly.

Your listing competes in a grid of thumbnails against every other space in the submarket. Most of them lose that fight before anyone reads a word. This is the cheapest thing you can fix on a property that isn't moving — and usually the fastest.

Why listings stall

• The lead photo dies at thumbnail size. A wide parking-lot shot that looks fine full-screen becomes a gray smear at 300 pixels. The thumbnail is the entire first impression, and it's the one thing almost nobody art-directs for.
• The listing has gone stale. Platforms favor activity. A listing that hasn't been touched in months sinks in the default sort, and no amount of good content rescues it from page four.
• The copy answers the wrong questions. A tenant rep screens on divisibility, delivery condition, parking ratio, use restrictions, and timing. If those aren't in the first few lines, they move on and you never know they were there.
• The media set is thin. Three exterior photos and a PDF flyer reads as a listing nobody cares about — which is exactly the signal you don't want to send about your space.

What we do

1. Audit what's live. We pull up your current listing the way a prospect sees it — in the grid, on a phone — and tell you plainly what's costing you calls.
2. Rebuild the media. Lead image chosen and cropped for the thumbnail, the full set sized to each platform's spec, site plan and aerial included, floor plans labeled so they're readable on a phone.
3. Rewrite the listing. The screening facts up top, the story underneath, written by people who lease space for a living. Captions on every image, because captions are indexed and most listings waste them.
4. Keep it alive. A refresh cadence so the listing doesn't decay, plus a look at performance so you know whether views or conversion is the actual problem.

Where it fits

Syndication is often the first thing we do for a broker, because it's small, fast, and the before/after is obvious. Plenty of those listings then get the rest of the kit — photography and film, a flyer or offering memorandum, or a dedicated property website to link from the listing. But it stands alone perfectly well.

Related reading: portal listing optimization and how to write a commercial listing that gets inquiries.

The teardown, before anything else

We start by pulling up your live listing the way a prospect meets it: in the search grid, on a phone, next to the competing spaces in the submarket. That view is usually more informative than the listing page itself, because it shows what your thumbnail looks like at the size that actually decides the click.

You get that back as a short written read — what is costing you calls, in priority order. Plenty of brokers take the teardown and fix it themselves. That is fine.

What we need from you

• Access, or ten minutes. Most brokers add us to their account so we build the listing in place and every inquiry and attribution stays with them. If you would rather not, we hand you a packaged kit — correctly sized images in upload order, the copy, and the captions — and you paste it in.
• The current media. Whatever exists. If the photography is not good enough to carry the listing, we will say so rather than reformatting it and pretending.
• The screening facts. Divisibility, delivery condition, parking ratio, use restrictions, timing. These go in the first lines because that is what a tenant rep filters on.

The refresh schedule is the part people skip

Platforms reward activity. A listing nobody touches sinks in the default sort regardless of how good the photography is, which is why a listing that performed in month one goes quiet in month four with nothing having changed. We work on a set cadence — meaningful updates rather than a character swapped to trip the timestamp — and we look at views versus inquiries so you know whether the problem is exposure or conversion. Those are different problems with different fixes, and guessing between them wastes months.

Timing

A teardown comes back in a day or two. A rebuild of an existing listing is usually same-week. If a shoot is needed first, add about a week for photography.

Common questions

Why is my LoopNet listing getting no views?

Usually the thumbnail, staleness, or copy that answers none of the questions a tenant rep screens on. All three are fixable without touching the price.

Do you post it for me or work in my account?

Either. Most brokers give us access so the inquiries and broker attribution stay theirs. If you'd rather not, we hand you a packaged kit — sized images, copy, captions — that takes about ten minutes to paste in.

What does it cost?

It's the smallest engagement we take, scoped per listing once we've seen the property. Add photography and it's quoted together.

Crexi or LoopNet?

Usually both. LoopNet still carries the most search volume for Southern California retail and office; Crexi tends to convert better on investment sales. We build once and adapt to each.