Center marketing / Photography, site plan, brochure & website
La Paz Shopping Center
Photography / Retouching / Site plan / Brochure / Website / Film
Visit the websiteThe project
La Paz Shopping Center,
Laguna Niguel.
A neighborhood shopping center at La Paz Road and Aliso Creek Road, marketed by Parker & Associates, Inc. Every suite is leased, so the work markets the center itself: drone photography, a redrawn site plan with the current tenants, an eight-page brochure, a center page on the brokerage website and a short film.
- Property
- Ten-suite shop building · Walgreens and Wild Fork pads
- Client
- Parker & Associates, Inc.
- Scope
- Photography, site plan, brochure, website & film
Photography
A drone survey of the whole center, with the strongest frames pulled from the 4K footage and relit, plus a stitched overhead of the property.
Site plan
Redrawn from the 2018 leasing plan and the overhead, with every suite, both pads, the driveways, the left turn in and the current tenants.
Brochure
Eight pages with the site plan, tenant logos, drive times, traffic counts and demographics.
Website & film
A center page on digitalre.com with an animated site plan and tenant logos, and a 51-second film.
01 / The website
Center website.
A page for the center on the Parker & Associates, Inc. website, designed around Laguna Niguel’s canyon greenbelts: a looping film of the center, the site plan with every tenant’s logo, drive times, demographics and the leasing contacts.
Visit the center page
02 / Interactive site plan
Interactive site plan.
The plan draws itself as it scrolls into view. Hover or tap a suite to see the tenant, or switch to the aerial to see the same plan over the overhead. Cars on La Paz Road and Aliso Creek Road stop at the signal, and some turn left into the main driveway.
See it on the center page03 / The brochure
Center brochure.
An eight-page brochure with the center overview, the site plan and aerial, tenant logos, photography, drive times, traffic counts, demographics and both leasing contacts.
Open the brochure
04 / Photography
Photography
& retouching.
Frames pulled from the 4K drone footage, relit to late-afternoon light, with the asphalt resealed, the striping refreshed and window signs removed. Tenant signage, buildings and parking are unchanged. Drag across each photo to compare.
Retouched with AI-assisted relighting and cleanup.
Walgreens, 27982 La Paz Road.
Wild Fork, on the former Carl’s Jr. pad.
05 / Site plan
Site plan.
The 2018 leasing plan was a scanned drawing that still showed Carl’s Jr. on the corner pad, which is now Wild Fork. The new plan is traced from the stitched overhead, with the suite lines taken from the 2018 drawing and the current tenant in each suite.
The overhead: eleven frames from a straight-down pass at 113 m, stitched into one image of the property and retouched. Buildings, parked cars and the parking layout are unchanged.
06 / Film
Center film.
A 51-second film of the center. The drone moves are AI-assisted motion from the retouched photographs, with a slow pan across the real overhead.
La Paz Shopping Center / Center film / AI-assisted motion
Download film
Next project