A page for each service
Each service gets a page that explains what it includes, who it is for and the area you serve, with a way to get in touch.
Who we work with / For local businesses
LOCAL BUSINESS web design.
Endcap designs and builds websites for businesses outside real estate that want more calls and inquiries. Each service gets its own page, the site loads quickly on a phone, and it works with your Google Business Profile and reviews so people who find you on a map can call or write. Endcap has also designed the websites for My Friendly Staff, CRE Redline and DrivewAI, apps we help build.
What’s included
What the website includes
Every site is designed and built by Endcap, with the pages, forms, and integrations agreed in your proposal.
Calls and inquiries
Phone numbers people can tap to call, a short contact form and text links where they fit send inquiries to the inbox or phone you choose.
Google Business Profile
Your profile’s name, address, phone, hours and categories are checked against the website so the details match.
Reviews
Recent reviews appear on the site with permission, and you get a review link to send to every customer.
Fast and accessible pages
Pages load quickly on phones and have readable text, good contrast, keyboard access and descriptions for images.
Care after launch
Website care includes hosting, software and security updates and up to an hour of changes each month, with no long-term contract.
Details
Rules and details to get right
General information to plan the site around. It is not legal advice; your counsel owns the final wording of any compliance language.
From our work
Endcap designed the brand, website and product for My Friendly Staff, a phone number that screens job applicants and texts the owner a ranked list. Endcap also designed the websites for CRE Redline, a lease review product, and DrivewAI, where homeowners try a new driveway or path on a photo of their own home.
See My Friendly Staff- Reviews and incentivesThe FTC’s rule on consumer reviews and testimonials (16 CFR Part 465) prohibits fake reviews and bans offering compensation or other incentives in exchange for reviews that express a particular sentiment, positive or negative. Asking every customer for an honest review, with no reward tied to the rating, fits within it. Source
- Accessibility and the ADAThe Department of Justice says the ADA requires businesses open to the public to make the services they offer on the web accessible, and it names WCAG as helpful guidance. The department has not adopted a regulation with detailed technical standards for businesses’ websites. Source
- The current accessibility standardWCAG 2.2 is the current W3C Recommendation for accessible web content, and content that conforms to it also conforms to WCAG 2.1 and 2.0. Source
Process
HOW A PROJECT
works.
One person runs your project from the first call to launch, and you approve each stage before the next one starts.
- 01
Talk it through
What the business does, who the website is for, and the material you already have.
- 02
Proposal
Pages, content, schedule, and price, set out in writing before any work begins.
- 03
Design and build
You review the design and then the working site, with two rounds of revisions.
- 04
Launch and care
We check every page and form at launch, then look after the site if you choose a care plan.
Client words
IN THEIR
words.
We own ten homes at Casa De Laguna and were still sending people to a site built in 2013. Noah pulled the photos and details out of the old site, designed a logo from the rooflines and the pond, and put the community, the homes and current availability in one place. It’s the first time the website has looked like the place we actually rent.
“Highly recommend. Great work.”
Do you only work with real estate businesses?
No. Real estate is Endcap’s specialty, and we design websites and brands for other businesses too. Our work outside real estate includes the websites for My Friendly Staff, CRE Redline and DrivewAI, apps we help build.
Can you help with our Google Business Profile?
Yes. We check that the profile’s name, address, phone, hours and categories match the website, and we add a review link to the site. You keep ownership of the profile.
Can our domain and email stay where they are?
Yes. We can point your domain at the new website without moving your email. If you would like us to manage the domain, we set it up with your business as the owner.
What does website care include?
Website care includes hosting, software and security updates, and up to an hour of changes each month. There is no long-term contract, and larger changes are quoted before we start.
How long does a website take?
Most websites take two to four weeks once the content is ready. The proposal confirms the schedule after we talk through the pages you need.
What does a website cost?
Projects are quoted after a short conversation about your business, the pages you need and the writing involved. Scope, timing and price are agreed in writing before work begins.
Contact Endcap
START A
project.
A website, a brand, or a complete set of materials.
We reply within an hour during business hours, and we only use your details to answer you.
Start a project or call or text Noah at (425) 233-0769