Services · Brand
Property naming, marks, and signage
Naming, identity and signage for a property or brokerage. We develop the mark and apply it to the places it has to work: signs, flyers, websites and tenant panels.
When a new identity is useful
A repositioning, development or change of ownership can call for a new identity. If the existing name has recognition and still fits the property, retaining it may be the better choice.
Design against the actual sign
Panel dimensions, viewing distance and illumination affect what is legible. We work from your sign contractor’s specifications and consider the building’s architecture before applying the identity.
What you receive
A naming shortlist when needed; the selected mark in horizontal, stacked, single-color and reversed versions; a short style guide; and the agreed signage artwork and collateral formats.
Who handles the physical work
We design signage and supply artwork and specifications. Fabrication, permitting and installation remain with your sign contractor. Bring them into the project early so the design reflects the physical constraints.
What we need to quote
Send the property, the reason for the change, existing branding and any signage requirements. We agree the applications, review stages, fee and schedule before production.
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