Services · Campaigns

What happens after the listing goes live.

Most marketing budgets are spent in week one and then nothing happens for six months. The photography is done, the flyer is out, and the listing quietly ages while everyone waits for the phone.

What we run

• Broker email blasts. Built and scheduled, sent from your address so replies come to you. A real cadence rather than one blast at launch and one when the price drops.
• Tenant-rep outreach. Targeted sends to the reps who actually place your kind of tenant, rather than the whole list every time.
• Social. New listings, closings, and shoot work posted where CRE people actually are — mostly LinkedIn, sometimes Instagram for retail.
• Market reports. A recurring piece from your own deal data, which is the most under-used asset most brokers have.
• Listing and availability upkeep. Suites leased, rates changed, new vacancies — reflected across the site and the portals rather than left stale.

Why listings go quiet

Two reasons, mostly. The first is that portals reward activity, so a listing nobody touches sinks in the default sort no matter how good the photography is — we cover that on the syndication page. The second is that the broker list gets one email at launch and then nothing, so the property drops out of mind in exactly the window when a rep's requirement might change.

Neither is a creative problem. They're both scheduling problems, which is why they're better handled by someone whose job it is than squeezed between showings.

Per campaign or ongoing

A single campaign makes sense around a launch, a repositioning, or a price change. A retainer makes sense when you have enough inventory that keeping it all current is its own job — the whole portfolio stays updated, blasts go out on a cadence, and you get a monthly note on what moved. Most clients start with one property and move to a retainer only if it earns it.

How a retainer actually runs

The first month is mostly cleanup: getting the inventory list accurate, the availability current across the site and the portals, and the broker list de-duplicated. That work is unglamorous and it is usually where the missing inquiries were hiding.

After that it settles into a cadence. Availability updates as they happen. A blast on a set rhythm rather than whenever someone remembers. Social when there is something real to post — a new listing, a closing, a shoot. And a monthly note telling you what moved: which listings got views, which got inquiries, and where the gap between those two numbers is.

What we need from you

• Deal flow, as it happens. A suite leased, a rate changed, a new assignment won. One message is enough. The most common failure in a retainer is the studio finding out three weeks late that a space is gone.
• Your list. The broker and tenant-rep contacts you already have. We help keep it clean; we do not supply purchased lists and would be wary of anyone who does.
• Sending rights, not your password. We build and schedule; the send goes out from your address through your platform so replies land in your inbox.

What gets reported

Sends, opens, and clicks per campaign. Listing views and inquiries per property. Site traffic and where it came from. Plainly, once a month, with a note on what we would change next — not a dashboard you have to interpret.

When a retainer is the wrong answer

If you have one or two listings, a retainer is overkill and we will say so — take the project work and skip the monthly. A retainer earns its keep when keeping the inventory current is genuinely somebody's job and currently nobody's.

Common questions

Do you send from our address or yours?

Yours. Blasts perform better from the broker who owns the relationship, and replies belong in your inbox. We build and schedule; you send.

Do you provide the broker list?

No, and we'd be wary of anyone who does. The list is yours — we work with the contacts you have and help keep them clean.

What does a retainer cover?

Availability kept current across the site and portals, a regular blast cadence, social as things happen, and a monthly note on results. Scoped to the size of the inventory.

Related reading: CRE email marketing that gets opened and a marketing plan that actually gets used.