Insights / Research, October 10, 2026
SAN DIEGO shopping center websites.
We checked the official web presence of the 100 largest shopping centers in San Diego County, as mapped in OpenStreetMap, against the ten criteria we used for Orange County: what a retailer’s broker needs to find, and how quickly the page loads on a phone.
- 37 own website
- 54 owner or broker page
- 9 none found
100
centers scored
The county’s largest, by footprint
91%
have a page of their own
Orange County: 90%
56%
publish all four leasing basics
Orange County: 51%
80
median score of 100
Same method in both counties
Findings
WHAT WE
found.
We checked 100 centers on October 10, 2026.
- 01
91 of the 100 centers (91%) have a page of their own on the center’s, owner’s, manager’s, or leasing broker’s website, and 37 (37%) have a website of their own. Among Orange County’s 100 largest centers, 90% have a page of their own and 46% have their own website.
- 02
56 (56%) publish all four things a tenant’s broker looks for first: available suites with sizes, a site plan, a named leasing contact, and a brochure that opens without a form. In Orange County the figure is 51%.
- 03
62 centers (62%) list an available suite with its square footage, 81 (81%) publish a site plan, and 80 (80%) name a leasing contact with a direct phone or email.
- 04
48 centers (48%) show a logo of their own. The other 52 show no logo of their own, and 9 of those have no page at all.
- 05
One of the 91 pages we tested reaches a good mobile speed score (90 or higher). The median page scored 50 out of 100 on a simulated phone.
- 06
Large owners publish the same page format for every center. 8 of the pages we found are on Regency Centers’ website and 5 on Kimco’s. Owners with many centers publish a page for each one in the same format, so their centers tend to score alike.
- 07
About 53% of the pages we found show availability, contacts, or site plans only through a script such as a listing widget, which search engines and AI assistants that do not run scripts may not read.
- 08
The median center scored 80 out of 100; among centers with a page of their own, the median was 81.
The sample
100 CENTERS,
coast to foothills.
The centers run from Oceanside to San Ysidro and east to Alpine. The highlighted squares are the centers whose web presence scored highest.
See every centerReviewedHighest scores
- 40North County92% have a page of their own; median score 80.5.
- 45San Diego and Coronado87% have a page of their own; median score 80.
- 5East County100% have a page of their own; median score 83.
- 10South Bay100% have a page of their own; median score 81.5.
Two counties
HOW SAN DIEGO
compares.
The 100 largest centers in each county, scored the same way. Orange County was checked in September 2026, San Diego in October.
San Diego County, 100 largest centersOrange County, 100 largest centers
The highest scores
WHAT THE BEST
publish.
These 8 centers scored 96 or higher. Each publishes the leasing basics on a page of its own, so a broker can answer a client’s first questions without a phone call.
| Center | What it publishes | Score |
|---|---|---|
| Mercado San MarcosSan Marcos · Community center | own websitespace with sizessite plannamed contacttenant listbrochure | 97 |
| Bressi Ranch Village CenterCarlsbad · Neighborhood center | own websitespace with sizessite plannamed contacttenant listbrochure | 96 |
| Carmel Mountain Ranch Town CenterSan Diego · Neighborhood center | own websitespace with sizessite plannamed contacttenant listbrochure | 96 |
| Chula Vista CenterChula Vista · Regional mall | own websitespace with sizessite plannamed contacttenant listbrochure | 96 |
| Escondido PromenadeEscondido · Community center | own websitespace with sizessite plannamed contacttenant listbrochure | 96 |
| Mission MarketplaceOceanside · Community center | own websitespace with sizessite plannamed contacttenant listbrochure | 96 |
| Parkway PlazaEl Cajon · Regional mall | own websitespace with sizessite plannamed contacttenant listbrochure | 96 |
| The Landing HZRDSan Diego · Lifestyle center | own websitespace with sizessite plannamed contacttenant listbrochure | 96 |
For owners and managers
YOUR CENTER’S
scorecard.
Ask for your center’s scorecard. It lists all ten criteria, what we found for each, and the page we used as evidence, with the changes that would raise the score most.
Request a scorecardBy region and city
ACROSS
the county.
Regions follow city limits and community boundaries. Cities with fewer than three centers in the sample are counted in their region only.
| Region | Centers | With a page of its own | All four leasing basics | Median score |
|---|---|---|---|---|
| San Diego and Coronado | 45 | 87% | 56% | 80 |
| North County | 40 | 92% | 58% | 80.5 |
| South Bay | 10 | 100% | 40% | 81.5 |
| East County | 5 | 100% | 80% | 83 |
| City | Centers | With a page of its own | All four leasing basics | Median score |
|---|---|---|---|---|
| San DiegoSan Diego and Coronado | 44 | 86% | 57% | 80 |
| CarlsbadNorth County | 11 | 100% | 64% | 78 |
| OceansideNorth County | 8 | 88% | 25% | 56 |
| Chula VistaSouth Bay | 7 | 100% | 43% | 82 |
| San MarcosNorth County | 7 | 86% | 71% | 87 |
| EscondidoNorth County | 5 | 80% | 60% | 81 |
| National CitySouth Bay | 3 | 100% | 33% | 81 |
| Center type | Centers | With a page of its own | All four leasing basics | Median score |
|---|---|---|---|---|
| Community center | 41 | 95% | 76% | 82 |
| Power center | 20 | 80% | 40% | 67 |
| Neighborhood center | 19 | 95% | 58% | 81 |
| Regional mall | 8 | 100% | 38% | 76 |
| Lifestyle center | 4 | 100% | 25% | 86.5 |
| Outlet center | 3 | 100% | 0% | 69 |
| Strip center | 3 | 33% | 33% | 0 |
| Mixed-use | 2 | 100% | 50% | 87.5 |
Every center
ALL 100
centers.
What each center’s official web presence includes, in alphabetical order, with no scores. Where a center has a page of its own, its name links to it. “None found” means no page on any center, owner, manager, or broker site; the center may still appear on listing portals.
| Center | Page of its own | Space with sizes | Site plan | Leasing contact | Tenant list | Brochure |
|---|---|---|---|---|---|---|
| 4S Commons Town Center4S Ranch · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Balboa Mesa Shopping CenterSan Diego · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Bay Plaza / South Bay PlazaNational City · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Bressi Ranch Village CenterCarlsbad · Neighborhood center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Campus MarketplaceSan Marcos · Neighborhood center | Own website | ✓ | ✓ | Named, direct | ✓ | – |
| Campus PlazaSan Diego · Neighborhood center | None found | – | – | None found | – | – |
| Canyon PlazaChula Vista · Neighborhood center | Owner or broker page | – | ✓ | Named, direct | ✓ | ✓ |
| Carlsbad Premium OutletsCarlsbad · Outlet center | Own website | – | ✓ | General line | ✓ | – |
| Carmel Mountain Ranch Town CenterSan Diego · Neighborhood center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Chula Vista CenterChula Vista · Regional mall | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Chula Vista CrossingsChula Vista · Power center | Owner or broker page | – | ✓ | Named, direct | ✓ | ✓ |
| Clairemont Town SquareSan Diego · Community center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Clairemont VillageSan Diego · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Coronado Ferry LandingCoronado · Lifestyle center | Own website | – | – | Form only | ✓ | – |
| Courtyard at Carmel Mountain RanchSan Diego · Community center | None found | – | – | None found | – | – |
| Creekside MarketplaceSan Marcos · Power center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Creekside PlazaPoway · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Del Mar Highlands Town CenterSan Diego · Community center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Del Norte PlazaEscondido · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Del Sur Town CenterSan Diego · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| El Camino NorthOceanside · Power center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Encinitas Ranch Town CenterEncinitas · Power center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Encinitas VillageEncinitas · Neighborhood center | Owner or broker page | – | ✓ | Named, direct | Partial | ✓ |
| Escondido PromenadeEscondido · Community center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Escondido VillageEscondido · Community center | None found | – | – | None found | – | – |
| Fashion ValleySan Diego · Regional mall | Own website | – | ✓ | General line | ✓ | – |
| Felicita Town CenterEscondido · Neighborhood center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Fenton MarketplaceSan Diego · Power center | None found | – | – | None found | – | – |
| Friars Mission CenterSan Diego · Neighborhood center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Genesee PlazaSan Diego · Power center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Grand PlazaSan Marcos · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Grossmont CenterLa Mesa · Power center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Imperial MarketplaceSan Diego · Power center | Owner or broker page | – | – | Named, direct | – | After a form |
| La Costa Town SquareCarlsbad · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| La Jolla Village SquareSan Diego · Community center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| La Mesa SpringsLa Mesa · Neighborhood center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Las Americas Premium OutletsSan Diego · Outlet center | Own website | – | ✓ | General line | ✓ | – |
| Liberty StationSan Diego · Mixed-use | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Loma SquareSan Diego · Community center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Mercado San MarcosSan Marcos · Community center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Mershops North CountyEscondido · Regional mall | Own website | – | ✓ | General line | ✓ | – |
| Mesa Town CenterSan Diego · Neighborhood center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Mira Mesa MarketSan Diego · Power center | Own website | – | ✓ | Named, direct | ✓ | ✓ |
| Mira Mesa Market Center WestSan Diego · Power center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Mira Mesa SquareSan Diego · Neighborhood center | Owner or broker page | – | – | Named, direct | Partial | ✓ |
| Miramar MetroplexSan Diego · Power center | Owner or broker page | ✓ | – | Named, direct | – | ✓ |
| Mission MarketplaceOceanside · Community center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Mission PromenadeOceanside · Community center | Owner or broker page | – | ✓ | Named, direct | Partial | ✓ |
| Mission Valley WestSan Diego · Power center | None found | – | – | None found | – | – |
| Navajo Shopping CenterSan Diego · Neighborhood center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Nordahl MarketplaceSan Marcos · Power center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Ocean Ranch PlazaOceanside · Strip center | None found | – | – | None found | – | – |
| Old California Restaurant RowSan Marcos · Strip center | None found | – | – | None found | – | – |
| Old Grove MarketplaceOceanside · Community center | Owner or broker page | – | ✓ | Named, direct | ✓ | – |
| Otay Ranch Town CenterChula Vista · Lifestyle center | Own website | – | ✓ | Named, direct | ✓ | ✓ |
| Pacific Coast PlazaOceanside · Power center | Owner or broker page | – | – | General line | Partial | – |
| Palm PromenadeSan Diego · Power center | Owner or broker page | – | ✓ | Named, direct | Partial | ✓ |
| Palomar CommonsCarlsbad · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Palomar PlaceCarlsbad · Strip center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Palomar Trolley CenterChula Vista · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Park Valley CenterSan Diego · Power center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Parkway PlazaEl Cajon · Regional mall | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Paseo CarlsbadCarlsbad · Neighborhood center | Own website | – | ✓ | Named, direct | ✓ | – |
| Piazza CarmelSan Diego · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Plaza BonitaNational City · Regional mall | Own website | – | ✓ | Named, direct | ✓ | ✓ |
| Plaza Paseo RealCarlsbad · Neighborhood center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Plaza SorrentoSan Diego · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Poinsettia VillageCarlsbad · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Point Loma PlazaSan Diego · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Quarry Creek Shopping CenterOceanside · Power center | Owner or broker page | ✓ | – | Named, direct | – | ✓ |
| Rancho Penasquitos Towne CenterSan Diego · Neighborhood center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Rancho San Diego VillageRancho San Diego · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Rancho San Marcos VillageSan Marcos · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Rio VistaSan Diego · Community center | Owner or broker page | – | – | General line | Partial | – |
| River Village PlazaBonsall · Community center | Own website | – | ✓ | Named, direct | ✓ | – |
| San Ysidro VillageSan Diego · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Scripps Ranch MarketplaceSan Diego · Neighborhood center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Solana Beach Towne CentreSolana Beach · Community center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Southbay MarketplaceNational City · Power center | Owner or broker page | – | ✓ | Named, direct | Partial | ✓ |
| Southland PlazaSan Diego · Power center | None found | – | – | None found | – | – |
| Sports Arena Shopping CenterSan Diego · Power center | None found | – | – | None found | – | – |
| Terra Nova PlazaChula Vista · Community center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| The Beacon La CostaCarlsbad · Neighborhood center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| The Forum CarlsbadCarlsbad · Lifestyle center | Own website | ✓ | ✓ | Named, direct | ✓ | – |
| The Landing HZRDSan Diego · Lifestyle center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| The Marketplace at WindingwalkChula Vista · Neighborhood center | Owner or broker page | – | ✓ | General line | ✓ | ✓ |
| The Pavilion Shopping CenterVista · Community center | Owner or broker page | ✓ | – | Named, direct | – | – |
| The Plaza Rancho BernardoSan Diego · Neighborhood center | Own website | – | – | Named, direct | ✓ | – |
| The Shoppes at CarlsbadCarlsbad · Regional mall | Own website | – | ✓ | Form only | ✓ | – |
| The Shops at La Jolla VillageSan Diego · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | – |
| The ValleySan Diego · Regional mall | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| The Village at Pacific Highlands RanchSan Diego · Mixed-use | Own website | – | ✓ | Named, direct | ✓ | – |
| Tierrasanta Town CenterSan Diego · Community center | Owner or broker page | – | ✓ | Named, direct | Partial | ✓ |
| Town Center NorthOceanside · Community center | Owner or broker page | – | – | Named, direct | Partial | After a form |
| Twin PeaksPoway · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| University SquareSan Diego · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Viejas Outlet CenterAlpine · Outlet center | Own website | – | ✓ | General line | ✓ | – |
| Village at Mira MesaSan Diego · Community center | Owner or broker page | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Vista VillageVista · Community center | Own website | ✓ | ✓ | Named, direct | ✓ | ✓ |
| Westfield UTCSan Diego · Regional mall | Own website | – | ✓ | Form only | ✓ | – |
Method
HOW WE
scored them.
The same ten criteria and 100 points as our Orange County review, weighted toward what a retailer’s broker asks first: what is available, how big it is, where it sits, and who to call.
- 20
Dedicated web presence
Its own website earns 20; a dedicated page on an owner, manager, or broker site earns 12.
- 15
Available space with suite sizes
At least one available suite with its square footage, or a dated “fully leased” statement.
- 15
Named leasing contact
A named person with a direct phone or email earns 15; a general line earns 8; a form alone earns 3.
- 10
Site plan
A site plan on the page or in a linked document.
- 10
Tenant directory
The current tenants listed by name.
- 10
Mobile speed
Google PageSpeed Insights mobile performance score, median of three runs, scaled to 10 points.
- 5
Leasing brochure
A brochure or flyer that opens without a login or form.
- 5
Center identity
The center shows a logo or wordmark of its own.
- 5
Secure and working
The page loads over HTTPS with a valid certificate.
- 5
Property facts
Total square footage or the number of suites is stated.
Which centers. The 100 largest named shopping centers in San Diego County by footprint in OpenStreetMap, checked October 10, 2026. Car dealerships, single stores, hotels, and duplicates were removed before sampling, and two more were set aside during research because they are not multi-tenant retail centers; the next-largest centers took their place. That leaves 100 scored centers. OpenStreetMap does not list every center, and smaller neighborhood centers are outside this first edition.
Second look. Every center with no page found on the first pass was checked again, through the property lists of the owners and leasing brokerages active in the county and the center’s own domain names, before it was scored as having none.
What counts. Only pages published by the center, its owner, its property manager, or its leasing brokerage. Listing portals such as LoopNet and Crexi, map listings, and social media do not count. Each criterion was scored from what a visitor could see on the check date, with the page that showed it recorded as evidence.
Mobile speed. Google PageSpeed Insights on its mobile setting, the median of three runs per page, as in Orange County. Pages on large owner platforms share one design, so their scores reflect the platform.
Comparing counties. The Orange County figures come from our September 2026 review of 298 centers, narrowed to its 100 largest by the same footprint measure so the two samples match.
Corrections. Scores are a snapshot and a site can change the next day. We publish only medians, shares, and the names of the highest-scoring centers. Owners and managers can ask for their center’s scorecard or send a correction, and we re-check and date every change.
Which San Diego shopping centers have the best websites?
In our October 2026 review, Mercado San Marcos scored highest (97), followed by seven centers at 96: Bressi Ranch Village Center, Carmel Mountain Ranch Town Center, Chula Vista Center, Escondido Promenade, Mission Marketplace, Parkway Plaza, and The Landing HZRD. The full list is above, with what each one publishes.
What should a shopping center website include?
For leasing: available suites with square footage, a site plan, a named leasing contact with a direct phone or email, and a brochure that opens without a form. For shoppers: a tenant directory, hours, and directions. A logo of its own helps the center stand apart from the owner’s portfolio.
How does San Diego compare with Orange County?
Among the 100 largest centers in each county, 91% of San Diego’s have a page of their own, against 90% in Orange County, and 56% publish all four leasing basics, against 51%.
Why are portals such as LoopNet not counted?
The review measures what a center’s own team publishes. Portal listings are often incomplete or out of date, and a retailer who searches for a center by name should find its owner’s or broker’s page, with current availability and a person to call.
Can I see my center’s score?
Yes. Owners, managers, and leasing brokers can ask for their center’s scorecard, which lists each criterion and the page we used as evidence. If something has changed, send a correction and we will re-check it.
Did Endcap design any of these websites?
No. Endcap’s own client work is never scored or ranked, and any center represented by a firm Endcap works with is left out of the scores.
Contact Endcap
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project.
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Start a project or call or text Noah at (425) 233-0769