Brochures & OMs

Commercial real estate flyer design: what belongs in one.

By Noah, founder of Endcap. Published August 1, 2026 · Updated September 22, 2026

A leasing flyer should make the property easy to understand and the next step easy to find. Here are the decisions behind the seven-page brochure for 5801 Lincoln Avenue in Buena Park, with actual pages from the document.

Start with the property and the space.

The Lincoln cover leads with the storefront. The address is the largest piece of type. The line beneath it identifies Suite C, the area, and the lease structure. A reader can place the building and understand what is being offered before turning the page.

Give each page a job.

The right length depends on the property. A simple vacancy may need one or two pages. A larger leasing package can separate the facts, plans, and location so each remains readable.

1. Cover: property photograph, address, offering summary, and listing firm.
2. The space: approved area, dimensions, condition, rate or price guidance, and availability.
3. Plans: a readable floor plan and site plan where available. Preserve the source, scale notes, and date.
4. Location: the site, nearby destinations, major roads, and access.
5. Market information: relevant demographics or traffic figures with their geography, source, and period.
6. Contact: the people responsible for the listing, with direct contact details and a website link.

Make the location understandable.

Lincoln’s location page puts the property, cross streets, nearby destinations, and traffic counts on one aerial. The source and year sit beside the map. This lets a reader understand how the property relates to the surrounding area.

Keep those geographic distinctions in the copy. City population is not the population within three miles of a property. A count on one road is not a count at every entrance. If the source does not support a number, leave it out or obtain the right data.

Carry the design into the website.

Use the same property name, palette, typography, photography, and approved facts in the brochure and on the listing website. On the website, keep the core details as readable text and provide the brochure as a download. The Lincoln case study shows both together.

Export for reading and for print.

Prepare a compressed digital PDF and a print file to the printer’s specifications. Resize oversized photographs, check contrast, and retain selectable text and working links. Flattening an entire document to images makes text harder to search, select, and access; address problematic effects individually when possible.

Open the digital PDF on a phone and in a browser. Check the smallest labels, page order, links, and contact details. Print a page at its intended size before approving the production file. Keep the download at a stable address and replace it when the approved listing information changes.

What affects the price?

Page count, the state of the supplied plans and data, copywriting, new photography, and review rounds determine the scope. A brochure and website can share approved content and design work, but each deliverable still needs layout, review, and export. We agree on those deliverables and their price before starting.

See brochure and offering memorandum design, or discuss your document.