Who we work with / Opening a new location

BEFORE OPENING day.

Endcap helps businesses open a new location with the website, the Google profile, and the signs ready before the doors open. A coming-soon page collects names and answers questions, the profile appears in Google 90 days before the opening date, and the QR codes in the window point to the right page from the first day.

harborlanebakery.exampleHarbor Lane BakeryLocations · CareersCOMING SOONCOMING SOONOpening March 20272200 Harbor Lane, Suite 4Email for opening newsKEEP ME POSTEDNOW HIRINGStore managerSales associateWeekend staffBUSINESS PROFILEOpening date setShows in search90 days ahead
Illustration of the kind of site we design for this work. It is not a client project.

What’s included

What an opening includes

Every site is designed and built by Endcap, with the pages, forms, and integrations agreed in your proposal.

01

A coming-soon page

The location page goes up once the lease is signed, with the address, the expected opening month, a sign-up for opening news, and a contact for questions.

02

The Google profile ahead of time

We help you set up the profile with an opening date so it appears in Google 90 days before you open, and plan the posts and progress photos for those weeks.

03

Hiring

A careers section lists the positions at the new location with a short application, so hiring can start well before the opening.

04

Signs and QR codes

Window graphics, banners, and QR codes are designed to match the website and point to the location page, and the links keep working when the page changes from coming soon to open.

05

Opening day

An opening event page, any opening offer, and directions and parking details, followed by a switch to regular hours and services on the day you open.

06

Your other locations

If you already have locations, the new one joins the same website with its own page, hours, and map, instead of a separate site.

Details

Timing to plan around

General information to plan the site around. It is not legal advice; your counsel owns the final wording of any compliance language.

From our work

For La Paz Shopping Center in Laguna Niguel, Endcap redrew the site plan with a tenant key, and Suite A is marked as a new lease, coming soon. A business opening in a center gets the same care on its own website: the location, the opening month, and a way to hear when the doors open.

See La Paz Shopping Center
  • When the Google profile appearsAfter you add an opening date and verify the business, the profile shows on Google 90 days before that date. The date can be up to a year ahead, and only the month and year are required (Google Business Profile Help). Source
  • What you can post before openingBefore opening, you can publish posts announcing the opening, share an opening offer, and add photos of the build-out. Customers cannot leave reviews or suggest edits until the business opens. Source
  • The first 90 daysAfter you open, the profile carries a “Recently opened” label on Google for 90 days, so the hours, photos, and website link should be right from the first day. Source
  • Prices in CaliforniaIf the website or signs show prices, California requires them to include mandatory fees or charges other than government taxes and shipping costs (Civil Code section 1770(a)(29)(A)). Source

Process

HOW A PROJECT
works.

One person runs your project from the first call to launch, and you approve each stage before the next one starts.

  1. 01

    Talk it through

    A short call or text

    What the business does, who the website is for, and the material you already have.

  2. 02

    Proposal

    Agreed before we start

    Pages, content, schedule, and price, set out in writing before any work begins.

  3. 03

    Design and build

    Usually two to four weeks

    You review the design and then the working site, with two rounds of revisions.

  4. 04

    Launch and care

    Hosting and updates

    We check every page and form at launch, then look after the site if you choose a care plan.

FAQ

QUESTIONS,
answered.

Anything else? Ask us directly or text Noah at (425) 233-0769.

When should the coming-soon page go up?

As soon as the lease is signed and the address can be shared. The page can start with the address and expected opening month and add details as they are confirmed.

Can the coming-soon page collect sign-ups?

Yes. A short form collects names and email addresses for opening news, and the list belongs to you.

When will the business appear on Google?

Google shows the profile 90 days before the opening date you enter, once the business is verified, and you can set the date up to a year ahead.

Do you design the window graphics and signs?

Yes. We design window graphics, banners, and printed QR codes to match the website, and supply print-ready files for your sign company or printer.

How long does it take?

A coming-soon page is quick to publish once the address and opening month can be shared, and the full location page follows before opening. The proposal confirms the schedule.

What does it cost?

Projects are quoted after a short conversation about the location, the pages, and the printed pieces involved. Scope, timing, and price are agreed in writing before work begins.

Contact Endcap

START A
project.

A website, a brand, or a complete set of materials.
We reply within an hour during business hours, and we only use your details to answer you.

Start a project or call or text Noah at (425) 233-0769

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