Insights

What a home listing marketing package costs in Orange County

By Endcap Design. Published September 26, 2026

Orange County listing media companies publish their prices, so the market is easy to compare. As of September 2026, packages that pair photography with a 3D tour, a floor plan or a simple property page start at about $350 to $400. Top tiers with real twilight, drone and video run from about $1,050 to $1,900. Single add-ons such as a Matterport tour, aerial stills, a twilight shoot or a walkthrough video usually cost $125 to $300 each, and a cinematic video can cost $1,000 or more on its own.

Those numbers cover the media: photographs, tours, floor plans and video. Design work made from that media, such as a website designed for the home, a printed brochure and social media posts, is usually a separate charge or a higher tier. Against Orange County home prices, even the top tier is a small line item.

0.1%

A $1,500 listing package is about a tenth of one percent of Orange County’s median single-family sale price, $1,452,500 in August 2026.

Published prices from two Orange County companies

Published package prices in Orange County

Company	Package or service	Published price
AG Designs Inc.	Basic photo package	$350
AG Designs Inc.	Photo, flyer and tour package	$510
AG Designs Inc.	Agent Pro package	$1,050
AG Designs Inc.	3D Matterport tour, added to a package	$300
AG Designs Inc.	Twilight shoot or video walkthrough, added to a package	$250 each
AG Designs Inc.	Aerial stills, added to a package	$125
AG Designs Inc.	Property website only	$95
House of Pix	Premium: 35 or more HDR photos, a Matterport tour and a floor plan	From $395
House of Pix	Premium Plus: adds drone photos, virtual twilight and a social media reel	From $539
House of Pix	Luxury: flash photography, 4K Matterport, cinematic video and real twilight	From $1,900
House of Pix	Cinematic video walkthrough	From $1,000
House of Pix	Custom floor plan	From $130

We read these prices from the AG Designs and House of Pix websites in September 2026, and they may have changed since. House of Pix describes its prices as starting rates that vary with the size of the property. AG Designs adds a travel charge beyond 15 miles.

What is usually in a listing package?

What a package is made of

• Photography Media
• Drone Media
• Twilight Media
• 3D tour and floor plan Media
• Video Media
• Property website Design
• Brochure Design
• Social media Design

• Photography: edited interior and exterior photographs, commonly quoted as a set of 25 to 50 images for a typical home, sized for the MLS, print and the web.
• Drone: aerial stills, and sometimes aerial video, that show the lot, the street and nearby views.
• Twilight: either a real shoot at dusk or a daytime photograph edited to look like dusk. The edited version is a digital alteration and needs a label in California.
• 3D tour and floor plan: a Matterport or similar walkthrough, often with a measured floor plan created from the scan.
• Video: a walkthrough, a short social media reel, or a longer edited film.
• Property website: often a template page generated from the photographs, sometimes a site designed for the home.
• Print and social media: flyers and brochures appear in some packages; social media posts and reels appear in others.

Buyers do not weigh these pieces equally. In the National Association of Realtors' 2025 generational trends report, 83% of buyers who searched online rated photos very useful, compared with 57% for floor plans, 41% for virtual tours and 29% for videos.

What buyers rate “very useful” on listing websites

What changes the price?

What moves the price

Size of the homeMore rooms means more photographs, a longer 3D scan and a larger floor plan.

Real twilightThe photographer waits for dusk or comes back, so real twilight costs more than an edited sky.

Drone and airspaceNear an airport in controlled airspace, the FAA requires authorization before a drone flies. LAANC can grant it in near real time.

Video and editingA short walkthrough and an edited film differ mostly in editing time.

The size of the home matters most, because it sets the number of rooms to photograph and the time needed to scan a 3D tour. Real twilight adds cost because the photographer waits until dusk or returns for a second visit.

Drone work depends on location. The FAA says that for flights near airports in controlled airspace, operators must receive an airspace authorization before they fly. John Wayne Airport sits in Class C airspace, so parts of central and coastal Orange County are affected. The FAA's LAANC system can grant authorization for flights at or below 400 feet in near real time, but a request can still shape the shoot day.

Video ranges from a short walkthrough to a scripted, edited film, and the price follows the editing time. Travel, rush delivery and extra retouching add to the total. Design is the other large variable. A template property page costs little, while a website, brochure and set of social media posts designed for the specific home take more time and cost more.

Photos only, or a full package?

Start with the photographs, because the research consistently puts them first. The evidence on 3D tours is mixed. A 2023 Harvard Business School working paper studied 75,178 homes in greater Los Angeles and found that once photo quality was accounted for, virtual tours did not significantly raise sale prices. A 2024 NBER working paper on Vancouver sales estimated that virtual tours raised prices by about 1% on average, an effect that has declined since COVID.

Floor plans draw buyers in. In Zillow's 2025 consumer housing trends research, most buyers said a floor plan makes them more likely to view a home.

86%

of buyers said they were more likely to view a home if the listing included a floor plan they liked.

For a small condo, or a home that will sell mainly on its price and location, good photographs and a floor plan often give buyers what they need. A larger or higher-priced home usually benefits from more. The same is true of a home with outdoor space or views, a vacant home, and a listing marketed before it reaches the MLS. Decide by what buyers need to understand before they visit, not by the size of the package.

The marketing also helps you win the listing. Sellers look for it when they choose an agent.

78%

of sellers said they are more likely to hire an agent who offers high-resolution photography.

Questions to ask before you book

• Images and timing: how many edited photographs are included, and when will they be delivered?
• Twilight and staging: is the twilight real or edited? Under Business and Professions Code section 10140.8, in effect since January 1, 2026, a digitally altered image needs a statement on or next to it and a link to the original. Routine edits like exposure, color correction and cropping are excluded. In the MLS, CRMLS Rule 11.5.2 also requires the original to appear immediately before or after the altered image. Our guide to California AB 723 covers the details.
• Tour links: will you receive branded and unbranded tour links? CRMLS says a tour that shows your contact information or your brokerage's may only go in the branded field, and it allows up to two unbranded tour links and one branded.
• Photo use: who may use the photographs after the listing? Many photographers license images for marketing that listing only, so ask before the seller, your brokerage or a later listing agent reuses them.
• Drone: is the pilot FAA certified, and who requests the airspace authorization if the home is near an airport?
• Website: is the property website a template or designed for the home, and what happens to it after the sale?

Where Endcap fits

Endcap's residential listing packages start at $1,500. A package combines photography, drone and a 3D tour with a property website designed for the home, a printed and digital brochure, and social media content made from the same photographs. We agree on the deliverables, schedule and total before the shoot, and you can also order any single piece. See residential listing marketing for the full package.

Sources

• National Association of Realtors, 2025 Home Buyers and Sellers Generational Trends, April 2025, Exhibits 3-4 and 3-6.
• Zillow, Consumer Housing Trends Report 2025 for agents, survey fielded March to July 2024.
• California Association of Realtors, county sales activity, August 2026.
• Zhang and Troncoso, Harvard Business School Working Paper 24-003, July 2023.
• Soleymanian and Qian, NBER Working Paper 33204, November 2024.
• FAA, Flying near airports and LAANC.
• California Business and Professions Code section 10140.8, and CRMLS digitally altered image guidance and virtual tours FAQ.
• Published prices: AG Designs Inc. and House of Pix, read September 2026.