Endcap implementation / Lead generation and automation
Client: Parker & Associates
From no website to inbound leads within a month.
Endcap launched the brokerage’s first website with SEO and GEO for Google and AI search. We also implemented AI call handling and automated inquiry review so the team could respond with the relevant details already gathered.
- First website and property pages
- SEO and GEO
- AI call handling
- Inquiry review portal
- Automated inquiry review and follow-up tracking
The starting point
The business had no website. There was no dedicated place for prospective tenants and owners to discover its properties, learn about the firm, or submit an inquiry. Handling inquiries and following up with leads and clients also took time from the team.
Endcap’s role
Endcap built the website and search content, implemented AI call handling, and automated inquiry review and reply tracking. The work covers how new inquiries reach the business and what the team needs to handle them.
What we implemented
- 01
Launch the first website
We designed and built the website, property pages, and inquiry forms. Prospective tenants and owners could find relevant information and contact the team from one place.
- 02
Build visibility through SEO and GEO
We developed property and market content for Google search through SEO and for AI search through GEO. The website began generating inbound leads within the first month.
- 03
Answer calls and organize inquiries with AI
We set up AI answering on leasing-sign numbers to answer property questions and collect caller details. Website inquiries, calls, and emails come together in a portal so the team can review the person, property, and request.
- 04
Automate the preparation for follow-up
The system identifies property inquiries, summarizes what the person needs, and gathers contact and property details for review. It also detects when a broker replies and shows which inquiries still need a response. The team can start the next conversation with the relevant information together.
Inbound leads within the first month.
The business went from no website to generating inbound leads within a month. AI handles initial leasing calls and prepares incoming requests for review. Automated reply tracking shows what still needs attention, reducing the sorting and checking around follow-up.
Project team estimates supplied in September 2026, attributed to the dedicated website, quality content, SEO, GEO, and broader technology work. The weekly total estimates the potential commission across that week’s inbound inquiries, based on what prospects are seeking and the brokerage’s commission split, assuming the resulting deals close. These figures are opportunities, not earned revenue.
Where could we help your business?
Tell us what you’re working on. We can help plan the project, build what’s needed, and get it working for your team.
Talk with Endcap