Case study
Parker & Associates, Inc
A brokerage site built around listings, markets, and firm writing.
Then
digitalre.com was a table, Times, a teal bar, phone numbers, a bio of Dan.
Parker & Associates, Inc. Commercial Real Estate | Orange County, California | |
Telephone Office (949) 759-7275 Fax (949) 759-7276 Address Lake Forest, California | Welcome. Dan Parker is the principal of Parker & Associates, Inc., a retail commercial real estate brokerage founded in 1995. The firm represents tenants and landlords in Orange County. For available space or to discuss a listing, please telephone the office. We will return your call. |
Now
Brokerage pages, listings, market coverage, and firm writing. digitalre.com
Coast
Listing
Mark, current
digitalre.com
Find your space.
Or fill it.
digitalre.com
The work
- The brokerage site: tenants, landlords, listings, markets, about.
- A page for each listing. Photography, film, the trade area.
- Writing: Orange County retail, California lease clauses, in the firm's voice.
- Search. Schema on the pages. A file for models. People arrive from Google. Some arrive from ChatGPT.
Inbound
The previous digitalre.com recorded traffic but did not provide listing, market, or inquiry paths.
The pages now get about 11,000 impressions a month and about five warm inbound leads a week. The sources are primarily search, the firm's writing, and occasional referrals from ChatGPT.
Those conversations are on the order of $40,000 a week in commissionable work, if they close.
5
warm inbound, a week
11,000
impressions, a month
$40k
commissionable work in those conversations, a week
The mark
The live site still uses the existing P&A mark. The proposed identity uses a typographic mark in an ice and charcoal palette.
P&A
PARKER & ASSOCIATES, INC