Case study
Great OC Condos
Identity and a leasing site for a ten-home Laguna Hills portfolio.
The situation
Great OC Condos owns and leases ten homes inside Casa De Laguna in Laguna Hills. The previous site was a 2013 iWeb export with separate rental pages, a fixed-width layout, and an expired-hosting banner.
Nineteen pages and 53 photographs were recovered from the old site. The new work covered the identity, the information structure, and one place to explain the community, the homes, and current availability.
greatOCcondos.com
WELCOME TO GREATOCONDOS.COM
Offering condominium sales and rentals in Southern California, with a focus on the Orange County market.
Click here to view rentals
Copyright 2013 · Parker & Associates, Inc.
The identity
The GOC mark uses the low rooflines and central pond as its basic shapes. One SVG supplies the mark everywhere it appears.
The colors come from the landscaping, water, and original homes. The copy distinguishes the ten-home portfolio from the community and its association.
The website
The public-facing site is called Homes at Casa De Laguna. It documents the community, the central pond, the portfolio, and the homes currently being marketed.
Availability, phone, and form all resolve into one leasing path. The copy stays factual, and the photography provides the visual description.
The work
01
One mark, wordmark, and color palette for the portfolio.
02
Recovery of 19 pages, 53 photographs, captions, and property details from the 2013 site.
03
A responsive site that separates the community, the portfolio, and current availability.
04
Aerial film, stills, copy, and one phone-and-form inquiry path.
The current site
The domain now has a responsive portfolio site with current availability. A visitor can review the community, the homes, and the leasing contact without sorting through the archived pages.
- 10
- homes · one tract portfolio
- 19
- old pages recovered
- 53
- original photographs recovered